Dexterton launches affordable and stylish bedroom furnishing
"Finesse epitomized in a mattress." The epithet most deservedly describes the Simmons BeautySleep collection recently launched by the Dexterton Corporation during a special event late last May.
With the Simmons BeautySleep collection, Dexterton aims to empower more Filipinos to achieve their goals of a stylish and luxurious lifestyle that works within the range of their budget - beginning with their bedrooms.
For the event, Dexterton transformed Greenbelt 5 - one of the country's top shopping destination for premium and luxury products - into their very own grand mattress showroom. Guests were free to experience for themselves the exquisite and refined qualities that make the Simmons BeautySleep mattresses an innovation in comfort and design. Interested patrons were invited to sit, feel, and even lounge at the Simmons BeautySleep mattresses on display, giving them the full experience of what sophisticated but affordable bedroom furnishing can do for them and their homes.
A total of four models were put on experiential displays complemented by such bedroom essentials as bedside tables and lamps to give visitors the full look and feel of a stylish bedspace accented by Simmons BeautySleep mattresses. The four models on display were: the BeautySleep Classic (Tight Top mattress); BeautySleep Excellence (Plush Top mattress); BeautySleep Supreme (Pillow Top mattress); and BeautySleep Perfection (Super Pillow Top mattress). All models featured Simmons' signature innovations including the globally renowned Simmons Original Pocketed Coil Simmons hallmark since 1925) as well as the Do-Not-Disturb benefit that allows for uninterrupted night's rest between two sleeping partners.
In addition to professionally designed display modules, the launch event was also bolstered by the presence of Simmons SEA's Senior Regional Executive Sim Ken Wee. His attendance at Dexterton's event and their full endorsement signifies the Simmons group's supportive interest in further growing one of their key emerging markets in Asia. Also in attendance was Gessi Export Area Manager Marco Messi and other friends of the Dexterton Corporation.
The Simmons BeautySleep mattress collection retails between P51,000 to P78,000 for a queen-sized bed and are now available from the Dexterton Lifestyle Store at the 3rd Floor of Greenbelt 5.