RÉMY MARTIN LAUNCHES ONE LIFE / LIVE THEM CAMPAIGN IN MANILA
RÉMY Martin Cognac recently launched its new global campaign "One Life / Live Them" in Manila at the Jaguar Lifestyle Center at Bonifacio Global, Taguig City. The campaign recognizes and celebrates the individual's multi-talents. The campaign recognizes today's consumers as not being defined by just one talent or skill, but are recognized for being multi-faceted and should be applauded for their many passions. It is a call to live richer, larger lives, to expand the horizon and seize all the wonderful opportunities that life can offer, beyond the one-dimensional paths that former generations could have embraced.
The House of Rémy Martin is well respected for its expertise and the high quality of its cognacs throughout a history spanning close to 300 years. It is founded by exceptional multitalented people and symbolised by the Centaur, an emblem that stands for a truly multifaceted spirit devoted to developing and revealing talents.
Rémy Martin anchors the campaign to the mind with a nod to the creative duality of the brand by partnering with the multi-faceted Hollywood actor and two-time Academy Award nominee, Jeremy Renner has received wide acclaim for his ability to embody characters of broad depth and appeal. Renner also heads a production outfit and an accomplished singer and musician as well as a successful entrepreneur. "The multifaceted Jeremy Renner is the ideal representative for the brand's One Life / Live Them campaign," said Eric Vallat, CEO of Rémy Martin. "This is a new chapter in the history of Rémy Martin, and we're delighted to be working with a personality who perfectly embodies the lifestyle that we are celebrating."
The highlight of the evening began with a dramatic reveal of a stretch Jaguar limousine emerging the stage ferrying brand advocate and host for the evening Tessa Prieto Valdes who alighted accompanied by Jaguar-Land Rover Philippines President Wellington Soong and Rémy Cointreau Regional Director for Business Development Evan Seah. The program introduced respected personalities who embodied Remy Martin's brand philosophy, acknowledging their many talents and accomplishments. They include top restaurateur/architect Carlo Calma, marketing specialist/entrepreneur Jonathan Crespi, motoring journalist/TV host James Deakin, lifestyle blogger/journalist/TV host Spanky Enriquez, lifestyle journalist/equal rights advocate/world traveller Melo Esguerra, lawyer/TV host/motoring columnist Atty. Karen Jimeno and fashion maven/lifestyle journalist/interior designer/tri-athlete Tessa Prieto Valdes. In typical Remy Martin fashion, the evening switched to high gear with more toasting, revelry and live party music provided by the Powerhouse band.