WILCON DEPOT SERVES AS HOMEBUILDER’S PILLAR
It has become second nature for many Filipinos to turn to Wilcon Depot for their homebuilding needs. And for a good reason.
Over the past four decades, the proponents behind Wilcon Depot have successfully transformed what used to be a small, modest hardware shop into what can now be considered as one of the strong pillars of the retail construction industry, continuously leading the way, setting trends, and raising the bar higher year after year.
Indeed, Wilcon Depot has already come a long way from its inception in 1977, when it opened its first store along Quezon Avenue, weathering several boom-and-bust economic cycles, and coming out unscathed and stronger every time.
This home improvement and construction supplies giant has clearly mastered the art of building and constructing, providing the market not only with a comprehensive array of trusted brands from all over the world, but also unparalleled services, as well as innovative yet practical home ideas. The company name itself has already become synonymous to the phrases, “high grade supplies” and “big home ideas for Filipinos.”
One-stop-shop
If anything, Wilcon Depot has now evolved into a onestop-shop, making it a truly ideal home shopping destination of Filipinos. Driven by its goal of providing customer satisfaction and shopping convenience, the company offers in its strategically located stores nationwide the most extensive selection of trusted local and imported brands arranged in an organized and clutter-free manner inside an air conditioned shopping area.
International brands such as Grohe, Franke, and Kohler Kitchens are all being exclusively distributed by the retail store giant, which also carries a number of house brands, as it sought to become a total idea and solutions provider to all homebuilders.
These include Pozzi, its own brand of sanitary wares and bathroom fixtures known largely for its wide range of selections and water-saving features.
Heim is another Wilcon house brand that includes an excellent selection of home interiors, furniture, and houseware needs, while Direct Hardware is the company’s house brand of hardware materials, which make it easier for its customers to build, repair, and maintain their homes.
Of course, this retail giant offers even more.
Wilcon Depot has committed to help turn its customers’ ideas for their homes into a reality. One concrete measure it has instituted included the Design Hub-a service that allows customers to create their own designs through a computer software, which also provides cost estimates and product lists based on what is available inside the store.
Apart from that, the company continues to learn, update and upgrade through its continued participations in trade fairs and seminars, in search of the latest innovative products and services that will not only provide a new boost to the company’s growth, but will more importantly, help improve the lives of many Filipinos.
Preferred brand
It thus came as no surprise that industry professionals and home enthusiasts have consistently preferred Wilcon Depot as their homebuilding partner over the years.
Personalities like renowned architect Arlen De Guzman; father and son green architecture advocate, Architects Mike and Paul Peña; husband and wife Architects Romulo and Yolanda Reyes; mom and daughter home enthusiasts Deonna Tan-chi and Joy Mendoza; and newlyweds Rocky and Alex Yam are among those who have their own remarkable stories as to how they became Wilcon customers and what made them decide to have this company as their partner in building their homes and careers.
Bourse listing
Being able to stay in the industry this long, and to thrive at that, is no mean feat. But Wilcon credits this success to its customers, its people and industry partners.
And for this year, Wilcon Depot is taking another step to further expanding its business as it targets to list at the local bourse by March 2017. Through this initial public offering, the company hopes to be able to establish its presence in more key cities nationwide.
Proceeds from the said offering could reach close to P8 billion, from the sale of 1.39 billion primary shares, which could be offered at a maximum price of P5.68 apiece. The amount that will be raised is expected to go to expansion activities and debt refinancing.
All these and more makes Wilcon a one-stop-shop and a reliable partner of industry professionals and homeowners in the country. Experience more of what Wilcon has to offer by visiting any of its stores near you. You may also check the company’s website www.wilcon.com.ph or follow its social media accounts on Facebook and Instagram @wilcondepot.ph.