TONDO ON THE RISE
It took the road less traveled and is now paving the way for better living conditions. Many were in fact taken aback by this surprising move from one of the country’s largest mass housing developers. But 8990 Holdings Inc. was confident that its move to bet big on one of the densest areas in Manila could not have been more apt and timely, given the improving economic status of the hardworking individuals in the said area.
“Urban Deca Homes Manila is the first large scale, mixed use development to rise in the Tondo area. We chose Tondo as the perfect base of our first large scale mass housing project in the metropolis given that it is located in the densest area in the entire Philippines,” said Januario Jesus Gregorio B. Atencio III, president of mass housing developer 8990 Holdings Inc.
“It also has a thriving economy composed mostly of small businesses and is highly accessible to Divisoria, the Manila ports and nearby cities in Northern Luzon. Our decision to enter this market is anchored by the belief that the Tondo market is ripe for redevelopment,” he added.
For a company that seeks to address a massive problem that is affordable housing, moving to areas such as Tondo is a clear signal that it is bent to make true of its promise.
“There is a rising middle class within the Tondo community that has long been underserved. Housing is a need, but there are hardly any viable alternatives in the area as most developers have, over the years, opted to build in more affluent neighborhoods such as Makati, Ortigas and Taguig areas,” Atencio explained.
Urban DECA Homes Manila is a mixed-use development within an 8.4 hectare property in Tondo, Manila. It will have 13 buildings with a total of 13,212 units and an 11,000 sqm mall within the property. Amenities include a clubhouse, basketball court, and landscaped gardens that all residents can enjoy.
Much like 8990 Holding’s previous developments, Urban Deca Homes Manila will serve as a safe and well-planned refuge for those who seek to up- grade and improve their living conditions. Through such projects, the company is hopeful that they can be instrumental in helping every Filipino realize his or her lifelong dream of owning a decent, but affordable shelter.
“Urban DECA Homes Manila provides a viable alternative to Tondo residents looking for decent housing for their expand- ing families. Currently, the alternatives are more expensive condominiums outside Tondo, and subdivision developments in Bulacan and Cavite. Urban DECA Homes Manila is also the largest and one of the very few developments in Metro Manila accredited by HDMF, making it truly affordable to its target market,” Atencio claimed.
Urban DECA Homes Manila was built using the latest precast technology to ensure faster delivery of the buildings. Meanwhile, the community mall within the property is the main amenity, providing added convenience to residents of UDH Manila.
It was developed primarily to provide for the needs of gainfully employed individuals living in and around the Manila area. These are people living in the port area, government offices in Manila and entrepreneurs working in Binondo and the Camanava (Caloocan, Malabon, Navotas, and Valenzuela) area.
“Residents of Manila have the capacity to pay for a housing unit. Unfortunately, (they) do not have the opportunity to purchase any (home) within their area of choice which are Tondo and Old Manila that provides a friendly monthly amortization of P10,000 to P12,000 a month. With UDH Manila, they have the chance to own a condo unit near their workplace. Our wide network of sellers and online marketing activities help us reach out to our target market,” Atencio concluded.