Tetra Pak responds to Asia’s rapidly evolving market needs with the first Customer Innovation Centre in Singapore
Tetra Pak, the world's leading food processing and packaging solutions company, launches its first Asiabased Customer Innovation Centre (CIC) in Singapore, to address the evolving needs of the fast-growing Asian markets. This Centre will help the region’s food and beverage manufacturers uncover growth opportunities, accelerate and enhance product innovation to create winning solutions for their brands.
Located at the Tetra Pak Jurong site, the new CIC was custom-made to bring together Tetra Pak’s infrastructure, expertise and processes to help customers ideate and evaluate products across the entire value chain. Equipped with the latest tools and technologies, the Centre is designed to facilitate brainstorming, prototype product formulations, customize packaging designs and finally refine the product until its full-scale market launch.
“The Asia region is dynamic and rapidly growing. In the Philippines alone, we have seen the emergence of new categories, unique packaging and other trends in order to appeal to more discerning consumers. This means, that now more than ever, brand owners require stronger focus on customi-zation, innovation and speed-to-market,” says John Jose, Marketing Director, Tetra Pak Malaysia, Singapore and Philippines. “The Singapore CIC was created to partner with our customers in addressing these challenges. Part of Tetra Pak’s Marketing Services, the CIC provides customers the entire innovation journey under one roof, significantly increasing the speed and probability of their success.
The Marketing Services approach follows a customised, collaborative innovation journey tailored to individual customer ambitions and needs. Subject matter experts from across the world are involved, leveraging the company’s portfolio of packages, services and other solutions showcased at the CIC.
The Singapore CIC is the third in Tetra Pak’s expanding global network of CICs, after Denton (USA) and Dubai (UAE).” The launch of the Singapore facility reaffirms our dedication to providing a full spectrum of solutions for our customers to support their success in the market place,” concludes Bert Jan.
For more information about CIC and Marketing Services, please visit http://innovationcreatesvalue. tetrapak.com/story/boost-productinnovation/