GO LOKAL! WITH KULTURA AND DTI
Kultura, in partnership with the Department of Trade and Industry (DTI), recently launched its Go Lokal! pop-up store at SM Makati.
Trade Secretary Ramon Lopez and SM Investments Corporation vice chair Tessie Sy-Coson, together with Trade Undersecretary Nora Terrado, led the ribbon-cutting ceremony.
The Go Lokal! program showcases quality and innovative Philippine products crafted, designed and produced by the country’s micro, small and medium enterprises (MSMEs).
It will serve as a marketing platform for MSMEs to gain access to local consumers, and ultimately, to the global export market.
“Kultura and Go Lokal! are complementary avenues to help our local MSMEs gain retail foothold in the Philippine domestic
market,” says Secretary Lopez. “We are pleased to open a Go Lokal! together with Kultura as a testament to our collective thrust of inclusive growth and development of our MSMEs.”
“Through Go Lokal!, we further our advocacy of providing a platform for businesses to gain retail and marketing experience,” says Ivy Yap, Kultura’s Senior Vice President for Operations. “We aim to inspire our entrepreneurs to develop uniquely Filipino products that meet global standards, and then provide a venue to promote and distribute what they have created.”
Go Lokal!’s products are produced by regional and provincial suppliers nationwide and from the DTI’s One Town One Product (OTOP) Next Generation Program, offering consumers, institutional buyers and tourists value for money.
These are products made from indigenous materials but modern in design, world class in packaging, and competitively priced. The manufacturers undergo extensive training and development from the Design Center of the Philippines to make their products suitable for retail and export.
The Go Lokal! product selection at Kultura features home décor, apparel and fashion accessories sourced from all over the country.
Kultura’s Go Lokal! pop-up store runs throughout the year at the second level of SM Makati.