AVIDA BRINGS HOME PHILIPPINE QUILL AWARDS
Avida Land Corp., one of the leading mid-market real estate developers in the country, brought home two awards from the prestigious 2017 Philippine Quill Awards last July 5 for its first ever Avida Grand Neighbor Day.
The Grand Neighbor Day, which gathered 1,701 residents from 634 households within the Avida communities, marked a full afternoon of celebration held in November last year.
It was held simultaneously in 11 newly turned-over and established Avida developments, wherein the company engaged residents in fun bonding activities that included a community potluck, group games, and partnerships with social entrepreneurs.
Solidarity
The project was primarily geared towards bringing back that deep sense of solidarity and shared values among neighbors, under Avida’s credo of “Inspiring Neighborly Love.”
The success of Avida’s first Grand Neighbor Day went beyond the numbers and the overwhelming positive response of the participants. It extended to the number of unlikely friendships formed and the renewed sense of trust and appreciation among neighbors.
A homeowner who had never met neighbors prior to Avida’s Grand Neighbor Day had said: “Sometimes, we see each other in the hallway, but we never say hello. It’s nice to have an event like this, where we finally have the opportunity to do so.”
Merit award
Avida also garnered a merit award for “Tunog Natin: Songs From Home”, a 10-track Original Pilipino Music album launched in 2015, under the Nonprofit Campaigns category.
The album featured a mix of promising and established OPM artists including the campaign’s creative consultant Jim Paredes, as well as The Bloomfields, Davey Langit, Moira Dela Torre, Thor Dulay, Markki Stroem, Princess Velasco, Johnoy Danao, Jason Fernandez, and Jaq Dionisio.
It was released in celebration of Avida Land’s 25 years of inspiring possibilities following the first Tunog Natin concert series in 2011, which was aimed at re-igniting interest in OPM.
These awards further strengthen the company’s commitment to inspire goodwill and promote sustainable dream communities that enhance the lives of Filipinos nationwide.
Avida is a residential brand of Ayala Land, the Philippines’ leading developer of sustainable estates offering a diverse mix of quality residential and commercial developments that support local economic growth.