PH FRANCHISING’S BEST AT FRANCHISE EXCELLENCE AWARDS2017
The Philippine franchising sector cheered an elite group of franchise companies and franchisees lately as the Philippine Franchise Association (PFA) honored Philippine franchising’s best at the awards night of Franchise Excellence Awards (FEA) 2017 held at the SMX Convention CenterManila. Co-presented by Isla Lipana and Co., the FEA 2017 Awards Night feted more than a dozen companies who epitomize excellence in business growth and ethical practices.
The Franchise Excellence Awards (FEA) is the country’s only industry award for the franchising sector and has been promoting excellence in the sector for two decades now. The said award was launched by PFA to promote a culture of excellence in the Philippine franchising sector believing that excellence is the best guarantee to raise the global competitiveness of the sector. FEA winners are considered benchmarks of success in Philippine franchising and many have become trailblazers in international expansion.
The awards night, which had Trade and Industry Secretary Ramon Lopez as guest-of-honor, was one of the highlights of the highly successful Franchise Asia Philippines 2017 held recently to promote innovative and out-of-the-box thinking in the Philippine franchising sector in an era of greater regional
economic integration.
“The ASEAN Economic Community is increasingly gaining importance in the global economy,” PFA chairman Franklin Go said, “and the Philippine franchising sector should take advantage of the opportunities opening in an integrated ASEAN economy.”
“We are proud that many Philippine franchises are making beachheads all over ASEAN,” PFA president Alan Escalona added. “The holding of FEA is our way of inspiring the sector to aspire for excellence to enable them to become global players.”
FEA 2017 featured the following categories: Global Filipino Franchise Award or The President’s
Award – which is bestowed to Philippine franchise companies, which have become benchmarks in overseas expansion; Outstanding Filipino Fran
chise Award – which recognizes homegrown franchises which have become benchmarks in national market penetration through excellent franchise operations and good corporate governance; International Master Fran
chise Award – which is awarded to international franchises which are models in franchise operations, specifically sustained growth in sales, expansion and employment; Most Promising Filipino Franchise Award – which is for
Filipino MSME franchises who have the potential to become major players in the industry; Best Overall Marketing
Award – which honors franchise companies with a successful and effective marketing program that contributed significantly to the growth of the company, and the; Regional and National
Franchisee Awards – which recognizes franchisees who have epitomized success and growth in franchise operations.
The organizers further defined the categories according sector -- food, service and retail -- and according to store size to level the playing field among the competitors.
Special awards were also given to the Best CSR Program and The Chairman’s Award, which is given to institutions and individuals who have made significant contributions to the growth of the Philippine franchising sector, and have been instrumental in helping PFA fulfill its mission in promoting franchising as a tool for economic development and nationbuilding. The Global Filipino Fran
chise Award went to Potato Corner. Event co-presentor Isla Lipana and Co. also presented their Iconic Filipino Franchise Brand Award to Potato Corner. Meanwhile, nine companies were named Outstanding Fil-
ipino FamousBread Franchise.and Belgian Butter These Waffles were: Mang Inasal Oryspa Toby’s Sports Phoenix Petroleum Bayad Center Dr. Carl Balita Review Center Mont Albo Massage Hut
The International Master Franchise Award was given to Francorp Philippines for the Service Category and McDonald’s for the Food Category. While Mang Inasal and McDonald’s clinched the Best Overall Marketing Campaign Award for the Food Category and Dr. Carl Balita Review Center won said award for the Service Category.
Lastly, the Most Promising Filipino Franchise Award was bestowed on Nails.Glow.
For the franchisee category, Mr. Jose Ma. "Ray" Ordoveza, McDonald’s franchisee and winner of the Regional Franchisee Award for South Luzon took home the National Franchisee Award. The other winners for the Regional Franchisee Awards were Harrier Ongsun, The Generics Pharmacy franchisee, and Carlota Tan, Wendy’s franchisee, for NCR; and another McDonald’s franchisee, Caroline Andrade for Visayas.
For the Special Awards, Oryspa was recognized for its inclusive business model, while the Read to Learn Program of Ronald McDonald’s House Charities-Philippines was also named Best CSR Program. The Chairman’s Award, meanwhile, was conferred on Sergio OrtizLuis, president of Philexport.
Aside from recognizing Philippine franchising’s finest, the FEA 2017 Awards Night also took time to acknowledge the rising stars of the sector through the NxtGen in Franchising 2017 and crowned Celine Tabia of Chiquitos Restaurant as this year’s winner. Also sharing the limelight were the NxtGen in Franchising 2017 finalists Matthew Lagandaon of Pulse Creative Innovation (PCI) Car Hub and Hosfelito Fines of PriMa Center for Creative Learning.