BOSS PRESENTS NEW DIGITAL CAMPAIGN
For Fall/Winter 2017, Boss presents a new digital campaign entitled “Own Your Journey.” In a series of short videos, three protagonists discuss their journeys: Mercedes-AMG Petronas Motorsport driver Lewis Hamilton, Hollywood actor James Marsden, and entrepreneur and digital influencer Patrick Janelle.
These three talents reveal their personal journeys, both physical and mental. They were drawn from the diverse fields of sports, film and business, showing different routes to and definitions of success.
In the 360-degree campaign, the stories of the personalities are presented as they narrate a series of video vignettes, captured in a stripped-back cinematic style. American actor Marsden is the first to be introduced in the campaign. Mars- den rose to fame for his roles in Hollywood movies such as “XMen,” “Superman Returns,” “Hairspray” and the hit TV series “Westworld.”
The second video in the series focuses on Janelle. The digital influencer and entrepreneur cofounded the Spring Street Social Society, creating secret pop-up events, and the mobile app The Liquor Cabinet, while also being recognized as a top Instagram talent in the fields of food and fashion.
Boss ambassador
The final star to be presented is Mercedes-AMG Petronas Motorsport driver Hamilton. A long-time Boss ambassador, the star driver’s successes include being a three-time Formula One champion and garnering 54 Grand Prix victories—the second-highest number of all time.
These unique talents perfectly embody the campaign, which was shot in different locations from the sea to the city and, finally, to the mountains to represent a global journey. The stars wear the new travel-inspired Fall/Winter 2017 collection, which can also be bought from the “shoppable” videos. The collection presents a man prepared for everything and ready to take on the world.
The videos were directed by Paul Surety, with Nick Eriksson as director of photography, John Smith as editor and sound design by Factory & John Smith. Boss is exclusively distributed by Stores Specialists Inc., a member of SSI Group Inc., and is located at City of Dreams, Greenbelt 5, Shangri-la East Wing, Rustan’s Shangri-la, Rustan’s Cebu and 158 Designer’s Blvd in Newport Mall. Visit hugoboss.com or follow @ssilifeph on Instagram.