Philippine Daily Inquirer

Manila’s who’s who in Asean awards

Let’s embrace the micro and small entreprene­urs—Joey Concepcion

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Manila’s who’s who in business, industry and lifestyle attended the Asean Business Advisory Council Awards at Solaire Grand Casino and Resort Sept. 6.

Forty-seven awardees were feted in the ceremony attended by President Duterte. Joey Concepcion is chair of the council.

“Today, we honor top entreprene­urs—many of whom started small. And today, we honor legacy awardees, many of whom we have all looked up to. For every awardee, this recognitio­n must be put into good use. I call on the awardees today to embrace the micro and small entreprene­urs into your value chains,” Concepcion said as he opened the awarding ceremony.

Concepcion also emphasized the value of mentorship and inclusive business models in championin­g prosperity for all across the region.

The guests made up a virtual Forbes list of Asian business leaders as well as the most interestin­g women, youth and innovative entreprene­urs.

A good number of government officials and members of the diplomatic corps came, with the Asean Economic Ministers led by Trade Secretary Ramon Lopez who will be honored by the Council.

Mr. Duterte, in his speech, urged the Asean nations and business leaders to embrace micro-, small- and

Olivia Limpe-Aw, the president and leader of the country’s longest-running distillery, Destileria Limtuaco, has directed her family’s business to global reach, through her sheer knack for innovation and gritty determinat­ion to grab opportunit­ies.

Destileria Limtuaco has produced world-class distilled spirits and wines for local and global consumers. In 2002, the fifthgener­ation master blender spearheade­d the creation of Paradise Mango Rum Liqueur, a mango- and rum-based spirit, as an answer to the company’s call for innovation and export potential.

Limpe-Aw says, “It was a totally new category; there was no such product in the local and internatio­nal markets. We gave it a nice packaging that showcased Filipino iconograph­y and made it a product that actually tasted yummy, something even a nondrinker would surely appreciate and enjoy.”

Today, Destileria Limtuaco boasts over 50 SKUs (stock keeping units), including a dozen brands in its Philippine Crafts Spirits line. Manufactur­ed with 100-percent local ingredient­s, these products sustain local farmers and their communitie­s.

Asean Business Awards

Through constant innovation, hard work and passion, Limpe-Aw and Destileria Limtuaco have caught the attention of the Asean Business Advisory Council, and was nominated by Go Negosyo.

Destileria Limtuaco bagged the Priority Integratio­n Sector Excellence Award (Agri-Food) in this year’s Asean Business Awards. Organized by the Asean Business Advisory Council.

The awards focus on the region’s outstandin­g business enterprise­s and business leaders, innovative entreprene­urs, and inspiring youth and women who have excelled in their fields.

“Bagging this award is a very important milestone for me and our company. Creating our Philippine Craft Spirits line using endemic tropical fruits and agricultur­al produce, and proudly branding, packaging, and marketing them as Philippine products has enabled us to go global,” Limpe-Aw says.

“We always put a conscious effort to proudly tell the world that we are a Philippine company. We truly took to heart the very essence of the Asean’s preferenti­al trading agreements and treaties that encourage the growth of regional trade among Southeast Asian nations. Hence, we are a beneficiar­y of the Asean’s programs.”

 ??  ?? President Duterte is flanked by Joey Concepcion, Trade Secretary Ramon Lopez, EmmaImperi­al.
President Duterte is flanked by Joey Concepcion, Trade Secretary Ramon Lopez, EmmaImperi­al.
 ??  ?? Olivia Limpe-Aw at the Asean Business Awards
Olivia Limpe-Aw at the Asean Business Awards

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