CROCS COLLABORATES WITH CHRISTOPHER KANE
Crocs unveiled its latest collaboration with award-winning British designer Christopher Kane. The Christopher Kane x Crocs collection includes four colors of Classic Clogs, each featuring a tiger print and embellished with an ostrich feather, floral Jibbitz adornments and Christopher Kane’s signature “K.” The limited-edition collection in honey, avocado, ochre and black is inspired by Kane’s pre-Fall 2017 runway collection, which is now available. The innovative collaboration of Crocs and Kane shocked the fashion world last year when it debuted in London Fashion Week. This new collection turns high fashion into affordable, ready-to-wear styles starting at $60. Kane’s signature of constant innovation and rebellious femininity perfectly complements one of Crocs’ core brand values of celebrating individuality. Kane has received many industry accolades and awards, including British Fashion Awards as Designer of the Year in 2013. “When Christopher Kane approached us about this opportunity, we were delighted and excited to work to- gether with such an iconic force in the fashion world,” said Michelle Poole, senior vice president of Global Product and Merchandising for Crocs.
Relevance
“Working with Christopher reinforces our belief that our iconic clog is incredibly relevant in today’s style arena. This partnership becomes a terrific vehicle for transforming the ordinary into the extraordinary, and elevating the everyday into desirable luxury, two of Christopher’s key design philosophies.”
In the Philippines, Crocs operates under its new distributor Walk EZ Retail Corp., in partnership with SM Retail Inc.