Philippine Daily Inquirer
Marie France launches ‘malong’ campaign for Marawi
Marie France has launched a program to support the rebuilding projects of Bangon Marawi, coinciding with the opening of its newest center in Greenhills, San Juan City. The aesthetics center is also marking its 32nd anniversary.
Marie France makes its services more accessible with the opening of its newest center at 63 Connecticut Street
Gracing the event were some of Marie France’s executives and VIPs, joined by its brand ambassadors. The newest Facial Care Centre clinic also opened in the same location.
Marie France believes that in supporting the Maranaos’ weaving industry, it can help rebuild war-torn Marawi City and bring hope to its residents. Clients are given a free malong for every treatment package in the Greenhills center.
For the Maranaos, a malong is not just a piece of garment. It is part of their way of life. Newborn children are wrapped in malong as their first clothing.
As they grow, the malong becomes an essential in their lives—as a skirt, a sunshade, a blanket, a market shopper’s bag, a tablecloth, a baby carrier, among others. And when they die, they are once again wrapped in malong, as if marking the end of their human era and the birth of their spirit in the afterlife.
From its patterns to its most intricate details and symbols, a malong represents the marriage of Maranao fashion and tradition. It breaks the line separating the rich from the poor, the old from the young, as it suits people from all walks of life, from all generations. It is the one cloth that binds them all as one people, as a tribe, as a community, especially during times of crisis. Call 894-BODY or text/Viber 0917-5262573 to book a free consultation at Marie France.