SMART WINS 2 LONDON AWARDS

PLDT wireless unit Smart Communications scored twin victories in London on Nov. 28, receiving trophies for a mobile health initiative and for a brand campaign at the World Communication Awards.

SHINE OS+ (Secured Health Information Network and Exchange), an electronic medical record and referral system run by Smart and the Ateneo Java Wireless Competency Center, won the Social Contribution Award.

Smart’s 2016 Welcome Change campaign won Best Brand Campaign.

The WCA is a prestigious recognition program organized by international industry publication Total Telecom.

Launched in 2011, SHINE OS+ enables public health facilities in Cebu, Iloilo, and Quezon City to retrieve patient records with a few clicks on a laptop, refer patients to better-equipped health facili- ties electronically, and remind patients of appointments and medication via SMS.

Furthermore, SHINE OS+ allows these health facilities to submit relevant patient information to the Philippine Health Insurance Corp. for faster processing of claims and health statistics.

On the other hand, the Welcome Change campaign was launched last year to communicate Smart’s digital pivot which is anchored on PLDT and Smart’s $1-billion digital transformation program.

This seeks to enable the companies’ fixed and mobile networks to support the rising demand for digital services.

Smart unveiled a new logo resembling the Greek letter Delta which means change.

The Welcome Change campaign also won Best Brand Campaign at the Asia Communication Awards in Singapore last May.