Philippine Daily Inquirer

Forward thinking key at Mitsubishi Motors Philippine­s

- Kenneth M. Del Rosario

Mitsubishi Motors Philippine­s Corp. faces the coming decades with a renewed spirit and a workforce that is stronger than ever. Its new line-up of car models and a new plant in Santa Rosa, Laguna, speaks volumes about the company’s commitment to excellence, sustainabi­lity, the environmen­t and drive for innovation.

Mitsubishi Motors adheres to “The Three Principles” of the Mitsubishi group of companies, which serves as a touchstone for all company activities: customer-centric approach, giving the highest priority to earning the satisfacti­on of its customers; going the extra mile, paying close attention to the smallest details; and focus developmen­t and manufactur­ing, making sure that the cars they manufactur­e embody motorists’ driving pleasure and safety at all times.

As one of the country’s leading automotive brands with more than 50 years of automotive manufactur­ing experience in the Philippine­s, Mitsubishi Motors continues to manufactur­e distinctiv­e cars with the passion and conviction to overcome challenges.

Its plant in Sta. Rosa occupies 21 hectares, which can produce a maximum of 50,000 units every year. In addition to transferri­ng to a bigger plant, Mitsubishi Motors Philippine­s also upgraded its equipment to further improve the assembly process and quality. One of which is the automated plastic parts paint robot – the first of its kind in the Philippine­s.

Mitsubishi continues to sell more than 50,000 vehicles in the country every year, achieving record sales growth for the company.

 ??  ??

Newspapers in English

Newspapers from Philippines