FORD RANGER KEEPS LEADERSHIP IN ASIA PACIFIC
SHANGHAI, China—The Ford Ranger pickup truck achieved all-time record sales across Asia Pacific in 2017, cementing its place as a leader in the region’s highly competitive mid-size pickup truck segment with retail sales increasing 22 percent from the prior year to 134,100 vehicles.
“The toughness, capability, smart technologies, design, fuel-efficiency and comfort of Ranger allow it to continue setting the industry benchmark in the region, and globally, for mid-size pickup trucks,” said Mark Ovenden, vice president, Marketing, Sales and Service, Ford Asia Pacific.
The milestone year was driven by record full-year Ranger sales in Australia, New Zealand, the Philippines, Taiwan, Thailand and Vietnam.
The Ranger also finished 2017 as the best-selling pickup truck in Vietnam, Taiwan, Cambodia, Myanmar and New Caledonia, and was the top selling vehicle overall in New Zealand for the third consecutive year.
Second best-selling in PH
In the Philippines, Ranger remained the country’s second best-selling pick-up truck.
“The Ranger is so integral to our business in the Philippines and across the Asean region,” said Yukontorn "Vickie" Wisadkosin, president, Ford Asean. “The versatility and durability of this segment-defining pickup continues to attract a wide range of loyal Ford Ranger customers.”
The Ranger captured more than 25 percent of the segment to remain the second best-selling pickup truck, as sales increased 31 percent to a record 10,658 vehicles.
The Ranger’s exceptional year was capped by its best-ever month in December with sales increasing 87 percent yearover-year to 1,433 vehicles.
Next chapter for Ranger
Two actions will add to the ongoing evolution and excitement of the Ranger in the Asia Pacific region in 2018.
This year, Ford will introduce the Ranger to China, the fourth largest truck market in the world. China represents a tremendous growth opportunity for Ford as it enters the market to meet the growing demand for tough, stylish and refined pickup trucks.
Ford also confirmed that the first-ever Ranger "Raptor," its new performance truck, will be launched across Asia Pacific markets this year. Inspired by extreme desert racing trucks, the Ranger Raptor will offer consumers an unparalleled offroading experience.