Philippine Daily Inquirer

Ellen DeGeneres, with heaps of heart and humor

- NESTOR U. TORRE

Ellen DeGeneres is such a spitfire and spark plug on her daily TV show that it’s a shock to learn that she has just celebrated her 60th birthday.

If life begins at 40, what does marking the big 6-0 do to an overachiev­ing TV star and media mogul?

The “evidence” on Ellen’s TV show during her birthday month (last January) indicates that it’s all prosperous business as usual for her, since many new ventures have been launched that need to be vigorously pushed into creative fruition —and profitabil­ity!

Her career fulcrum is still her daily TV show, now on its 15th year of telecastin­g.

In the ever-changing TV landscape, it’s dauntingly difficult to keep delighting viewers for more than a decade—but Ellen has bucked the odds through sheer dint of moxie, impudence, creativity—and zest for what she’s doing.

Truth to tell, some of her show’s telecasts this season feel a tad too predictabl­e and “been there, done that.” But, the production tries to vigorously make up for that by consciousl­y being even more idiosyncra­tic and un- predictabl­e.

The people who have benefited from this sillier and crazier bent are the show’s staffers, some of whom have been made to interact with Ellen’s fans —not just in the studio, but also in unexpected sorties where they live!

Also now quite popular in his own right is the show’s segment producer, Andy, who has been “forced” to act as its official “guinea pig,” or a kind of average no-talent who has to learn how to pole-dance and become a profession­al wrestler for a day, among other stressful and dangerous pursuits!

Andy looks like he’s being abused and ridiculed to the max, but everybody knows that Ellen loves him to bits!

Besides, if he’s really smart, he can take full advantage of his heightened popularity and visibility to get his own performing career profitably going—which is probably what his “loving tormentor,” Ellen, had in mind from the get-go!

As if doing a daily TV show weren’t stressful and exhausting enough, Ellen has also whipped up a number of other spin-off shows and product and service outfits, all made prosperous by her now A-list celebrity and “influencer” power.

They include a cosmetics line, baby and home items, a record label, a lifestyle brand for clothes, shoes, accessorie­s and pet products—etc.!

In addition, she has launched a furniture design competitio­n, a new game show, and executive-produced for shows like “Bethenny,” “Little Big Shots,” “First Dates,” “Green Eggs and Ham” and “Castle Hangnail.”

These and other prosperous ventures have made her one of the entertainm­ent industry’s highest-paid celebritie­s—as well as one of the world’s most powerful women.

Best of all, Ellen has opted not to hoard all of her gazillions of dollars, but to use some of them to boost many humanitari­an causes, as well as animal rights advocacies.

She’s also been named a special envoy for global AIDS awareness, Peta’s “Woman of the Year,” is a big fundraiser for arts and museums, and promotes vegan and TM causes!

Just like her friend, Oprah Winfrey, Ellen motivates millions of televiewer­s to aspire to be the best they can be. But, she does it in her own unique way— not just with a lot of heart, but also with heaps of humor!

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