Philippine Daily Inquirer
BULGARI AND THE SAM WILLOWS COLLABORATION OUT ON YOUTUBE TODAY
Bulgari and The Sam Willows collaborate on a music video for their latest single “Papa Money,” a song that is close to the hearts of the new generation—about people who work hard for their craft, earn their keep, and are proud of their accomplishments. The new B.Zero1 Labyrinth collection—a fresh interpretation of the iconic B.Zero1 ring launched in 1999 to hail the new millennium—is an architectural spiral of white gold and pink gold morphing into one another in a series of seamless transitions. The Sam Willows epitomizes the B.Zero1 spirit of ruling by reinventing the rules and the larger-than-life essence of Bulgari.
In this music video teaser, The Sam Willows pile on the B.Zero1 collection—an array of bracelets, rings, necklaces and earrings, amplifying the group’s energetic, edgy vibe.
Catch the full music video today, 2 March 2018, via The Sam Willows VEVO YouTube channel.