Philippine Daily Inquirer
RIDE, REDEEM, REFRESH
This summer of 2018, Grab, Southeast Asia’s leading ondemand transportation and mobile payments platform is once again bringing people closer to the things that matter to them with the launch of popup coffee store GrabCafé.
“This new project is a coming together of Grab and our partners’ desire to indulge Filipinos with more rewarding experiences,” explains Cindy Toh, Grab Philippines’ country marketing head. “Powered by GrabRewards, GrabCafé provides an avenue for passengers to use their ride rewards points to enjoy and recharge with a special Grab blend from homegrown coffee brands such as YardStick, El Union and AndThen.”
With only 900 points for a cup, Grab users can have a filling drink. Points can also be used to avail of limited edition items like shirts, mugs, journals, eco bags and specialty coffee beans.
With the help of said partners, Grab PH will be setting up the popup café in one of the busiest parts of the metro, B3 in High Street, Bonifacio Global City, ongoing until March 11.
To take advantage of the new offer, Grab users only need to open the app, head to the GrabRewards Catalogue, and use their points to redeem a special coffee treat when they visit the GrabCafé pop-up at B3-High Street starting today.
“Your Grab experience goes beyond booking your ride,” Toh says. “GrabRewards is a gateway to exciting experiences and offers. Even just for a limited time, we are very happy to reward our passengers with a well-deserved fix that comes in an outpouring of flavor brought to you GrabCafé. But we won’t stop there, as we are committed to bringing more rewarding activities this year.”
GrabRewards allows users to earn points for every GrabTaxi, GrabCar and GrabShare ride taken.