Philippine Daily Inquirer
Joseph women’s wear presents prelude to Spring and Summer 2018
As a prelude to its Spring-Summer 2018 collection, UK fashion brand Joseph pays homage to Hockne and to English wit. This season, the Joseph woman reveals her artistic temperament in picnic ginghams, polka dots and parasol stripes that invigorate classic silhouettes. The painterly palette of lawn green, cobalt and dandelion yellow makes a bigger splash.
Following the release of the footwear collection last year, Joseph announces the launch of a dedicated handbag and leather goods collection. The series is an extension of the brand’s philosophy on uniforms and modern habits of dressing.
“It started with the ease and honesty of your old-school bag, to take the highly functional and make it beautiful,” says Louise Trotter, creative director. “With the new collection, each of the bags is almost like a modular system. Wallets, pouches and hardware can be attached for personalization, tailored to life. There’s even a keychain in each to easily locate house keys.”
Including a satchel, bowling and wrist-held style, the collection is all expertly made in Italy using fine leather. Some designs are also available in the specially developed fabrics shown in the Pre-Spring Summer 2018 Collection.
Selected styles are available at Joseph stores at L1 of SMAura Premier, and L1 of S Maison at Conrad Hotel.