‘It’ bags for summer 2018 scream ‘logomania’

From Burberry checks to Fendi’s big letter F, they’re loudly proclaiming their DNA

After six seasons of being discreet with low-key quality, luxury brand “it” bags have made a complete turnaround for SpringSummer 2018—coming out of the closet by loudly proclaiming their DNA patterns, buckles and logos.

From Dior to Gucci to Louis Vuitton, bags of all guises brandished their house’s names for all the world to see—whether these were the familiar checks of Burberry or the big letters of Fendi, Chanel and Armani.

The luxury bag market is in fierce competition—designers wanting to stand out with signature flourishes and easily recognizable logos. Women carrying them want you to see how much they paid for those bags.

This Logoland move is also targeting China, India and South America clients with the money to spend—and who want to show the world that, yes, it’s still about the bag.

—PHOTOS FROMPINTEREST BURBERRY The brand’s patented checkered print on a large shopper

LANVIN Red box bag with embossed brand name

CHRISTIAN DIOR Tapestry handbag with leather handles

FENDI The house Baguette purse with the DNA logo

GUCCI The ’70s initials for a new century

PRADA Midcentury cartoon handpainted on red patent

LOUIS VUITTON House print for Summer 2018