Pioneer Insurance’s #MoveOnLang songwriting tilt wins Anvil awards

Pioneer Insurance together with the Filipino Society of Composers, Authors, and Publishers and its communications/public relations agency ComCo Southeast Asia bagged two Anvil awards at the recent 53rd Anvil Awards organized by the Public Relations Society of the Philippines (PRSP).

Pioneer bagged two Silver Anvil awards for the Move On Movement. The campaign won in the category “Public Relations Programs on a Sustained Basis” under two subcategories: External Consumers, Communities, Special Interest/Advocacy Groups and Youth/Children’s Welfare.

Promoting resiliency and inspiring hope among the Filipino youth through arts and music, Pioneer’s #MoveOnLang Songwriting Competition won a Silver Anvil for External Consumers, Communities, Special Interest/Advocacy Groups category and another Silver Anvil under Youth/Children’s Welfare category.

Dubbed the Oscars of Public Relations, the Anvil is the symbol of excellence in Public Relations. It is awarded to outstanding public relations programs and tools after careful screening by select PR professionals and judging by a distinguished multisectoral jury.

After organizing successful competitions in filmmaking and playwriting that generated inspiring stories of friendship and hope, Pioneer Insurance launched a songwriting competition in 2016 through the #MoveOnLang campaign, which encouraged the youth to draw inspiration from their own personal stories and taught them to translate these into original song compositions.

“This campaign really means a lot to our company and we are delighted for this recognition by PRSP,” said Pioneer Life Inc. first vice president and marketing head Len Pozon. “Definitely, Pioneer Insurance will be more encouraged and inspired to support the arts through our initiatives and advocacy programs, and we’re extremely excited for our next.”