ASIAN HOSPITAL’S CAMPAIGN TO SHARE INSPIRING STORIES IN HOSPITAL CARE RECEIVES TWO ANVIL AWARDS
Every day, Asian Hospital and Medical Center is privileged to encounter countless stories of hope and healing. Those stories fuel our passion of providing only the best health care to all our patients and the communities we serve.
In its 16th year, the celebration of life changing triumphs continues as the #MyAsianStory campaign received two Anvil Awards of recognition as a symbol of excellence in the field of Public Relations and Communications: the 2017 Annual Report for conveying the institution's goals of inclusivity to its stakeholders, and the #MyAsianStory as a PR program for promoting
inspiring narratives of triumphs in hospital care on a sustained basis.
Launched in 2016, Asian Hospital and Medical Center’s #MyAsianStory is an integrated marketing communications campaign sought to become the hospital’s bedrock upon which its identity can be anchored. It is a collection of inspiring stories that highlight the firsthand experiences of patients and their families, doctors, and hospital employees.
The campaign also proved to be an effective vehicle that highlights the hospital’s innovative programs that make the institution the primary choice for complex medical cases.
To spread the message, the stories were shared through various relevant formats such as social media, multimedia presentations, out-of-home activations, hospital internal communications, and other forms of collaterals.
Just like the #MyAsianStory campaign, Asian Hospital and Medical Center is ever-evolving, but there is one thing that remains constant – it is the commitment to deliver the most unforgettable experience of care that only Asian Hospital can provide.
Join our journey as we continue to celebrate real stories of life changing medical triumphs and begin inspiring others today.