McCann Philippines and Gawad Kalinga: Going Beyond Providing Shelter
McCann pines’ (MWG) Worldgroup McCann Millenni- Philipals collaborates with the School for Experiential and Entrepreneurial Development Philippines (SEED), the education based solution to rural development of Gawad Kalinga. The two began their partnership called McCann Millennials X SEED this month to help graduating social entrepreneurship scholars.
Entrepreneurs with a deeper and more meaningful purpose
honing social launched the trepreneurs, for the program for education mentored team SEED poor. social rural next of their social enterprises that SEED in generation development and Philippines entrepreneurship by 2014. it students entrepreneurs serves hands-on is offers an the Aiming international first as of a since has to two-year learning a through agri-en- to school model create been raise and for its innovators. Head tos, children and country. dents carpenters “Most of stays Programs, For of of at According farmers, two the our from years, GK Mr. students all Enchanted fisherman Billy to over the SEED San- stu- the are Farm we es opment, that teach in focus them Angat, enterprise on a variety character Bulacan of manage- cours- where develment, math, SEED communications, graduates and agriculture.” become business part- The ners social or enterprises apprentices through of existing the Gap continue Year a hands-on Program where approach they to learning real-world and skills the or application to further es- of “The tablish aim their is for them own to businesses. go back to their provinces, create opportunities for others by means of employment and teaching people there about the knowledge and skills imparted to them by SEED, this way they become catalysts of change and progress,” Santos said.
Social Entrepreneurship meets Brand Marketing Excellence
group mind country for consistently creative making The advertising Philippines with famous yet brands offering actionable a strong McCann famous is brand original the reputation strategic World- and top-of- in and the for solutions ration perts. Its of young McCann made through and Millennials seasoned a collabo- ini- extiative launched in in Malaysia Asia Pacific last Febru- was ary of this year with participants from Australia, Japan, China, Taiwan, Singapore and Thailand. This initiative aims to empower its young employees to look at taking on future leadership roles. According to a Truth Study done by MWG Truth Central, called Truth About Youth, brilliant young employees seek to have purpose, leadership and adult wisdom and McCann Millennials is MWG’s program that ensures these. McCann Worldgroup Philippines HR Head, Ms. Daisy FernandezY casas said,” McCann Millennials is a leadership program where we let the millennials lead, allowing the ganization ious emerging people youngest initiatives under to powerful take members 30 which focused the lead comprises of audience, on our on var- the or60% Aligned of the population.” to their vision to help brands play a meaningful role in people’s lives, the partnership with SEED, “is a cause that contributes to nation building by helping shape the lives of future social entrepreneurs with rural roots and we want to do our share in making that happen,” according to Ms. Ira Macalindong Social Management Director of MWG. Sharing what they do best, which is brand marketing, the partnership of McCann Millennials and SEED is an exchange of talent. The SEED scholars and the GK Enchanted Farm community will teach McCann Millennials participants how to make their products such as taro chips, peanut brittle and Karabella ice cream. In exchange, McCann Millennials will impart to the scholars the art and science of brand building, from logo designs to actual digital marketing. McCann Worldgroup Philippines is hopeful that this partnership will be a long-term relationship that will benefit future successful socially aware entrepreneurs.