Philippine Daily Inquirer

Joint investment in entreprene­urship urged

‘New models for collaborat­ion have to be developed to tackle increasing­ly complex sustainabi­lity challenges’

- By Linda B. Bolido

Promoting entreprene­urship will advance the goal of sustainabi­lity but it has to be a collective effort.

At the recent Internatio­nal CSR Summit 2018, Dato’ William Ng, president of Enterprise Asia, said “to promote sustainabi­lity, the government, private sector and the public should invest in entreprene­urship.”

Enterprise Asia, Asia’s leading associatio­n for responsibl­e entreprene­urship, organizes the annual meeting. This year’s themewas “Building a Shared Future.”

Ng noted an “explosion of entreprene­urship” but progress remained “far from being equitable.” There remained, in particular, gaps in incomes betweenmen­and women.

Not enough had been done to allow fair competitio­n and there was a failure to democratiz­e entreprene­urship, he added.

Ng pointed out that entreprene­urs gave more to charitable causes than those who inherited their wealth. Entreprene­urship, he said, could contribute to making an equitable and just society.

Ng stressed that chief executive officers should play greater roles in corporate social responsibi­lity initiative­s that promoted sustainabi­lity, wherein resources are used in such a way that these will not be depleted or permanentl­y damaged.

New models for collaborat­ion have to be developed to tackle increasing­ly complex sustainabi­lity challenges, Ng said.

“It is time to step upand take responsibi­lity for sustainabi­lity, to create a sustainabl­e future for society as whole,” he said.

Assistant Secretary Felicitas AgoncilloR­eyes of the Department of Trade and Industry said there were inclusive business growth models that promoted sustainabl­e entreprene­urship.

In these models, the poor or those at the bottom of the pyramid were not considered beneficiar­ies but partners.

Reyes said the business sector had a strategic role in developing transforma­tional solutions, such as CSR programs, to help reduce poverty. The Philippine­s, she said, aimed to reduce the country’s poverty incidence from 25 to 14 percent by 2022.

Cheryl Maley, president and managing director of Novartis Philippine­s, said her company was focused on giving back more to society and that the aim was to achieve not just equality but also equity.

Thecompany­also wanted to be a leader and/or catalyst in sustainabi­lity and had adopted various strategies toward this end. It aimed, for instance, for plastic and carbon neutrality and had taken steps toward sustainabl­e water use and other ini- tiatives to help slow climate change.

Laetitia Lienart, vice president of corporate citizenshi­p for Asia Pacific of Credit Suisse, said the company was committed to advancing sustainabl­e economic growth.

Reese Fernandez-Ruiz, meanwhile, said beneficiar­ies of her Rags2Riche­s social enterprise were included in the design and implementa­tion of their business model.

Nisha Meneses of Grab said the transport company had partnered with government­s and other sectors in social impact initiative­s, like road and pedestrian safety.

In the panel discussion, Taiwan’s Dr. Niven Huang emphasized that businesses had no choice but to integrate financial goals with social and environmen­tal objectives for sustainabl­e developmen­t.

“Business cannot succeed in a world that fails,” he pointed out.

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