Celebrating 60#AweSM years with SM
Like most wonderful things, it started with a dream. Borne out of his desire to sell a good pair of shoes to every Filipino, Henry Sy Sr. opened the first Shoe Mart store in Carriedo, Manila, in 1958. He ended up doing much more than that.
Thanks to hard work, dedication and business savvy, what began as a humble shoe store grew and grew, spawning de- partment stores, malls, residences and more. The fruition of Henry’s dreams shaped the Philippine landscape, with SM playing an integral role in Filipino lives.
This year, SM is celebrating 60 #AweSM years. Exciting deals are planned for mallgoers, including 60-themed discounts and sale events from May to October in SM malls nationwide. SM is fusing fun experiences, interactive activities, and visual feasts with innovative technolo- gy, giving shoppers the chance to enjoy extraordinary moments and create more #AweSM memories at their favorite malls.
#AweSM launch party
The Festivities started at the #AweSM launch party at SM Mall of Asia last May 21. The event was attended by SM’s partners, tenants, stakeholders and celebrities, all of whom played a part in SM’s remarkable journey from being a one-store operation to becoming one of Southeast Asia’s largest integrated property developers.
SM Megamall, SM City Clark, SM City Dasmariñas, SM Seaside City Cebu, and SM Lanang Premier had their own kickoff events last May 25.
The festivities aren’t just a nod to the company’s milestone-studded history, they are also a celebration of the future. And the future looks like it’s going to be awesome.