Philippine Daily Inquirer

From graphic im­ages of Manila’s rusty roofs to clas­sic lines, young de­sign­ers to woo Rus­tan’s clien­tele

In a fresh move, top re­tail chain taps Patty Ang, Mark Bum­gar­ner, Happy An­drada, Mich Araullo and Rosanna Ocampo

- By Cheche V. Moral Fashion · Fashion & Beauty · Manila · Belgium · Belarus · Makati · Austria · Iceland · Somalia · South Korea · Heidi Montag · National Commission for Culture and the Arts · Nigeria · Heart Evangelista · Dangal

@mis­syrabul

Like many young Filipino fash­ion de­sign­ers, Patty Ang built her name on made-to-or­der clothes. She has found, how­ever, that there are clients who can’t be both­ered by the wait and the bur­den of fit­tings to get a dress made.

This prod­ded her to cre­ate a ready-to-wear line she sells in a name­sake bou­tique in a Makati mall.

“I wanted to give clients some­thing to grab right away. An easy reach,” Ang said at the launch of the Rus­tan’s Cir­cle last week, in which hers was one of the fea­tured col­lec­tions.

Rus­tan’s Cir­cle is a pop-up that cel­e­brates Filipino fash­ion and an av­enue for young tal­ents to show­case their wares in a refined re­tail set­ting, along­side the lux­ury de­part­ment store’s vast port­fo­lio of global brands.

Ang joins Mark Bum­gar­ner, Happy An­drada, Mich Araullo and Rosanna Ocampo in the first Rus­tan’s Cir­cle edi­tion, which runs un­til Sept. 30, at Rus­tan’s Makati.

Bum­gar­ner, a for­mer For­mula One racer, has steadily built his busi­ness on show­stop­ping cus­tom evening wear fa­vored by his muse, ac­tress Heart Evan­ge­lista. He didn’t hes­i­tate to say yes when Rus- tan’s made him the of­fer.

“This is so dif­fer­ent from what I do, owing to the vol­ume alone,” he said, “but I liked do­ing it be­cause, to grow as a brand, you need to get into RTW.”

For the first time, fans of these de­sign­ers who, for what­ever rea­son, couldn’t go to them for cus­tom cloth­ing, can find their de­signs un­der one roof.

“I grew up with Rus­tan’s, so this is such a priv­i­lege for me,” said Araullo, who de­signed a col­lec­tion in­spired by the Ital­ian Riviera.

Araullo’s sum­mery pieces are de­signed to be mixed and matched with a woman’s ex­ist­ing wardrobe, with easy sun­dresses, bright prints, as well as clas­sic linen pieces for the more ma­ture woman.

Edgier

While Araullo’s clothes are de­cid­edly sweet and fem­i­nine, An­drada goes to the edgier end of the spec­trum. The award­win­ning young de­signer cre­ated an ur­ban kalei­do­scope of an aerial shot of Manila and printed it on fabrics, then merged the ma­te­rial with muted col­ors for her col­lec­tion of sep­a­rates and kaf­tan dresses.

“I used to hate the view of our city from an air­plane be­cause you see all the kalawang (rust) on the roofs, and they were de­press­ing,” An­drada said. “But I love my coun­try and I gotta love what we have.”

On one trip, An­drada took pho­tos from the plane and tin­kered with them on Pho­to­shop and had them dig­i­tally printed on tex­tile. The re­sult won her the In­ter­na­tional Artist of the Year award at Korea’s In­ter­na­tional Fash­ion Art Bi­en­nale, and an­other recog­ni­tion from the Na­tional Com­mis­sion for Cul­ture and the Arts’ Ani ng Dan­gal Award 2018.

Ocampo’s col­lec­tion is botan­i­cal-in­spired, de­signed for “con­tem­po­rary women who wear many hats in so­ci­ety,” ac­cord­ing to its de­signer. She be­lieves her cus­tomer is very sim­i­lar to Rus­tan’s’. “While they are open to new and ex­cit­ing ex­pe­ri­ences, they re­main rooted in and proud of their own cul­ture.”

Bum­gar­ner made day-to­evening looks that in­clude sep­a­rates, jump­suits and long dresses. Asked about the per­cep­tion that his clothes now com­mand high prices, he replied with a laugh, “It’s just the name! Not true. If they find it too ex­pen­sive, it means they don’t ap­pre­ci­ate my­work.”

At Rus­tan’s Cir­cle, his pieces re­tail start­ing at P8,000. Some of the other de­sign­ers’ start at P4,000.

Ang, whose sig­na­ture look is min­i­mal­ist with a twist here and there, has mixed some of her clas­sic bestseller­s and a few ex­clu­sive styles for Rus­tan’s.

“I stud­ied the Rus­tan’s mar­ket, and found them to be more ma­ture and classy, so I stuck to my aes­thetic—sim­ple, clean lines,” she said.

“I don’t make tight cloth­ing,” Ang added. “I know the com­forts of a woman. I’m a mother also. I un­der­stand a woman’s body. I think that’s a pro for a woman de­signer. I de­sign stuff that I would want to wear, too.”

 ??  ?? Rus­tan’s Cir­cle de­sign­ers Rosanna Ocampo, Patty Ang, Mark Bum­gar­ner, Happy An­drada and Mich Araullo
Rus­tan’s Cir­cle de­sign­ers Rosanna Ocampo, Patty Ang, Mark Bum­gar­ner, Happy An­drada and Mich Araullo
 ??  ?? Top and pants by Patty Ang
Top and pants by Patty Ang
 ??  ?? Mini dress by Mark Bum­gar­ner
Mini dress by Mark Bum­gar­ner
 ??  ?? Bomber jacket and skirt by Happy An­drada
Bomber jacket and skirt by Happy An­drada
 ??  ?? Sep­a­rates by Rosanna Ocampo
Sep­a­rates by Rosanna Ocampo
 ??  ?? Rus­tan’s’ Lana Vis­tan, Camille Tan­toco and Dina Tan­toco
Rus­tan’s’ Lana Vis­tan, Camille Tan­toco and Dina Tan­toco
 ??  ?? Sum­mer dress by Mich Araullo
Sum­mer dress by Mich Araullo

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