Philippine Daily Inquirer

Mat­teo Guidi­celli cre­ates sexy jeans line for men and women —in­clud­ing Sarah

A lover of ripped jeans, he col­lab­o­rates with Avel Bacu­dio

- By Cheche V. Moral

@mis­syrabul

When Mat­teo Guidi­celli broached the idea of col­lab­o­rat­ing on a ripped jeans col­lec­tion to Avel Bacu­dio, the fash­ion de­signer didn’t take the ac­tor se­ri­ously. Think­ing it was just small talk, Bacu­dio gave a per­func­tory an­swer.

Guidi­celli is such a fan of ripped jeans that he wears them all the time, and his friends of­ten tease him about it.

“But I don’t mind be­cause I love them,” said the ac­tor, who met Bacu­dio through a brand he was en­dors­ing, for whom the de­signer was a con­sul­tant.

Last year, they trav­eled to­gether again and, on their flight home, the ac­tor brought up once more his jeans idea.

“That’s when I re­al­ized he was se­ri­ous,” Bacu­dio said. “I didn’t get to sleep. I started work­ing on it right away. Af­ter a month, I pre­sented what I came up with to him.”

On July 3, Avel X Mat­teo, the duo’s lim­ited jeans col­lec­tion, was launched at a party in a Makati venue, at­tended by their show-biz friends led by Guidi­celli’s girl­friend, Sarah Geron­imo.

The col­lec­tion, con­sist­ing of eight jean styles for men and eight for women, is sold at P1,499 a pair, ex­clu­sively for the first three months via on­line re­tailer Shopee.

All styles have Ital­ian names, in a nod to the ac­tor’s her­itage.

And—the jeans aren’t all ripped, Guidi­celli clar­i­fied with a laugh. It was just one of the many lessons the new­bie de­signer-en­tre­pre­neur learned through­out the process: that the mar­ket may not want all ripped styles.

Com­fort zone

“It’s nice to do things out­side of your com­fort zone. I’ve never pro­duced some­thing like this be­fore, and it’s nice to have a new chal­lenge, to add a new as­pect to what I do,” Guidi­celli said back­stage.

“What re­ally got me into it is that I love the prod­uct. I re­ally love ripped jeans. I wear them all the time. Some­times I want a cer­tain cut and a cer­tain rip, but I can’t find it,” he added.

He sent Bacu­dio all his fa­vorite jeans, a mix of pre­mium and af­ford­able brands, as de­sign pegs.

Later, they de­cided to cre­ate a line for women.

“Women are hot in jeans,” said Guidi­celli, whose long­time love, Geron­imo, was in a pair of white, ripped skinny jeans that evening. “It doesn’t mat­ter if it’s tight, high-waist, loose. Girls in ripped jeans are re­ally sexy. The way Avel made the women’s jeans was very, very sexy. They com­ple­ment a woman’s form.”

And they’re not just for skinny women, the star added. “My sis­ter has a hard time look­ing for jeans that didn’t make her hips look big. Our fab­ric is very, very soft and has a lot of stretch. It feels fresh, which is what we wanted, es­pe­cially for our weather.”

Bacu­dio stressed that theirs is a true col­lab­o­ra­tion and that “Matt didn’t just sign off on what was pre­sented to him. He gave his in­puts, down to the labels we used.”

“I’m lucky Avel and the team al­lowed me to do what I wanted to do,” Guidi­celli said. Even the TVC, in which he plays a rock star play­ing all the dif­fer­ent in­stru­ments to un­der­score how light and flex­i­ble the jeans are, was an in-house con­cept. A treat for his fans, the TVCs show off the ac­tor-triath­lete’s ripped form—in var­i­ous stages of un­dress.

Ad­vo­cacy

The part­ners have also added a feel-good di­men­sion to their ven­ture: part of the sales go to Bacu­dio’s ad­vo­cacy—a home sup­port­ing aban­doned kids in Baguio, which Guidi­celli plans to visit.

“What I like about Matt is his ded­i­ca­tion. He likes what he’s do­ing, it’s not about money,” Bacu­dio said. “I think he also likes to work with me be­cause he knows it’s go­ing some­where, which is my ad­vo­cacy.”

While Avel X Mat­teo is lim­ited, they could cre­ate a sec­ond col­lec­tion or even ex­pand into other ap­parel lines “if it does well,” said the duo.

Af­ter three months on Shopee, the col­lec­tion will be avail­able on avelde­signs.com and “some stores,” which they didn’t name.

What’s sure, Guidi­celli said, is that they’re bring­ing Avel X Mat­teo to his home­town, Cebu.

“I guess the big­gest les­son for me through­out this ex­er­cise was, to fol­low your heart and be pas­sion­ate about what­ever you do,” Guidi­celli said.

 ??  ??
 ??  ?? Col­lab­o­ra­tors Avel Bacu­dio (left) and Mat­teo Guidi­celli with mod­els in Avel x Mat­teo jeans
Col­lab­o­ra­tors Avel Bacu­dio (left) and Mat­teo Guidi­celli with mod­els in Avel x Mat­teo jeans
 ??  ?? The ac­tor at the launch party with sup­port­ive girl­friend, ac­tress-singer Sarah Geron­imo
The ac­tor at the launch party with sup­port­ive girl­friend, ac­tress-singer Sarah Geron­imo
 ??  ?? “Women are hot in jeans,” Guidi­celli says. Model in skinny ripped denim
“Women are hot in jeans,” Guidi­celli says. Model in skinny ripped denim
 ??  ?? Though Guidi­celli is an avowed fan of dis­tressed jeans, like this pair on a model, there are non­ripped styles in the Avel x Mat­teo col­lec­tion.
Though Guidi­celli is an avowed fan of dis­tressed jeans, like this pair on a model, there are non­ripped styles in the Avel x Mat­teo col­lec­tion.

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