Philippine Daily Inquirer

TOMMY HIL­FIGER’S ‘SEE NOW, BUY NOW’ SHOW GOES TO SHANG­HAI

- Tommy Hilfiger · Tommy Hilfiger Corporation · Iceland · Belarus · Lewis Hamilton · Austria · Hamilton · Makati · Instagram

Tommy Hil­figer’s Tom­mynow con­tin­ues to tour the world to bring the unique ex­pe­ri­ence to new au­di­ences glob­ally, trav­el­ing to Shang­hai to present the Fall 2018 col­lec­tion on Sept. 4.

Tom­mynow is a “see now, buy now” run­way event con­cept.

The first TommyXLewi­s col­lab­o­ra­tive col­lec­tion, de­signed by Tommy Hil­figer and global brand am­bas­sador for men’s, Lewis Hamil­ton, will pre­miere at Tom­mynow, with all looks im­me­di­ately avail­able for sale di­rectly from the run­way.

Hamil­ton is a Bri­tish For­mula One rac­ing driver, and four-time For­mula One world cham­pion.

The first four Tom­mynow shows were all sell­out suc­cesses, with the col­lec­tions im­me­di­ately avail­able across an ecosys­tem of chan­nels in more than 70 coun­tries, in­clud­ing Tommy Hil­figer stores and tommy.com, se­lect whole­sale part­ners, and so­cial me­dia. Tommy Hil­figer is ex­clu­sively dis­trib­uted by Stores Spe­cial­ists Inc., and is at Cen­tral Square in Boni­fa­cio High Street Cen­tral, Green­belt 5, Kiss & Fly—Naia Ter­mi­nal 3, New­port Mall, Rus­tan’s Makati, Rus­tan’s Shangri-La, Rus­tan’s Cebu (chil­drenswear only), and Shangri-La Plaza Mall. Visit www.ssil­ife.com.ph; fol­low @ssil­ifeph on In­sta­gram.

 ??  ?? Tommy Hil­figer (cen­ter) at Tom­myLand with mod­els
Tommy Hil­figer (cen­ter) at Tom­myLand with mod­els

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