Philippine Daily Inquirer
TOMMY HILFIGER’S ‘SEE NOW, BUY NOW’ SHOW GOES TO SHANGHAI
Tommy Hilfiger’s Tommynow continues to tour the world to bring the unique experience to new audiences globally, traveling to Shanghai to present the Fall 2018 collection on Sept. 4.
Tommynow is a “see now, buy now” runway event concept.
The first TommyXLewis collaborative collection, designed by Tommy Hilfiger and global brand ambassador for men’s, Lewis Hamilton, will premiere at Tommynow, with all looks immediately available for sale directly from the runway.
Hamilton is a British Formula One racing driver, and four-time Formula One world champion.
The first four Tommynow shows were all sellout successes, with the collections immediately available across an ecosystem of channels in more than 70 countries, including Tommy Hilfiger stores and tommy.com, select wholesale partners, and social media. Tommy Hilfiger is exclusively distributed by Stores Specialists Inc., and is at Central Square in Bonifacio High Street Central, Greenbelt 5, Kiss & Fly—Naia Terminal 3, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Cebu (childrenswear only), and Shangri-La Plaza Mall. Visit www.ssilife.com.ph; follow @ssilifeph on Instagram.