Philippine Daily Inquirer

LE­ICA CAM­ERA AG CEL­E­BRATES OPEN­ING OF ITS NEW LEITZ PARK COM­PLEX IN WET­ZLAR

- Arts · Photography · Leica Camera · Cuba · Frankfurt · research and development · Wetzlar

re­search, art and cul­ture en­ter into a sym­bio­sis that will at­tract photo en­thu­si­asts from around the world. Pro­vid­ing a to­tal of around 1,200 jobs, the en­tire site makes an im­por­tant con­tri­bu­tion to the re­gion in many ways and will bring sig­nif­i­cant ben­e­fits for the City of Wet­zlar and the tourist in­dus­try,” ex­plains Dr. An­dreas Kauf­mann.

The new cam­pus is home to four build­ing com­plexes, one of which is the re­cently opened Ar­cona Liv­ing Ernst Leitz Ho­tel, fea­tur­ing 129 rooms, apart­ments and suites and an in­te­rior ar­chi­tec­ture and de­sign con­cept that re­flects nu­mer­ous as­pects of pho­tog­ra­phy. Ho­tel Di­rec­tor Dirk Kagel, who was also there at the event, rep­re­sented the Ar­cona ho­tel group that man­ages the ho­tel. Over 250 works cre­ated by more than 60 pho­tog­ra­phers were care­fully cu- rated and dis­played in all parts of the ho­tel.

Be­side the ho­tel is the new Le­ica build­ing, which con­tains the mu­seum, the ar­chives, a photo stu­dio, a Le­ica Store and the mu­seum shop. One very in­ter­est­ing key fea­ture of the build­ing is its bal­cony on the top floor, which is de­signed to look like a Le­ica rangefinde­r when viewed on the fa­cade. The mu­seum is an im­por­tant el­e­ment of the Leitz-Park con­cept, and as Dr. Kauf­mann puts it, “It forms a key strat­egy on what we do in Le­ica and how our cam­eras in­flu­ence pho­tog­ra­phy.” The mu­seum will house Le­ica prod­ucts made in the past, il­lus­trat­ing its en­tire his­tory – from mi­cro­scopes and cam­eras to sport op­tics prod­ucts. Cur­rently, the mu­seum is cel­e­brat­ing its an­niver­sary ex­hi­bi­tion, “Eyes wide open! 100 years of Le­ica pho­tog­ra­phy” which show­cases im­ages in­clud­ing orig­i­nal prints by ac­claimed Le­ica pho­tog­ra­phers to­gether with nu­mer­ous ex­hibits from 100 years of 35 mm­pho­tog­ra­phy.

The cam­pus also houses the new head of­fice of Ernst Leitz Wet­zlar GmbH (for­merly known as CW Son­derop­tic GmbH). Founded in 2008, the com­pany quickly earned an out­stand­ing rep­u­ta­tion for film and op­tics, gar­ner­ing nu­mer­ous awards. In 2015, its Le­ica Sum­milux-C lenses played a role in the win­ning of four Oscars by the film “Bird­man,” and earned the de­vel­op­ment team the high­est film-in­dus­try ac­co­lade for tech­ni­cal prod­ucts and in­no­va­tions, the “Sci-Tech Award”, also known as the “Tech­ni­cal Os­car”.

The whole com­plex was de­signed and de­vel­oped Frank­furt ar­chi­tects Gru­ber + KleineKran­eb­urg. Their vi­sion is a cre­at­ing an ul­tra-mod­ern work­ing en­vi­ron­ment and vis­i­tor ex­pe­ri­ence in which re­search and de­vel­op­ment, pro­duc­tion, and science meet cul­ture, gas­tron­omy and liv­ing in har­mo­nious unity.

 ??  ?? The mu­seum is cur­rently show­cas­ing its an­niver­sary ex­hi­bi­tion - “Eyes wide open! 100 years of Le­ica pho­tog­ra­phy.”
The mu­seum is cur­rently show­cas­ing its an­niver­sary ex­hi­bi­tion - “Eyes wide open! 100 years of Le­ica pho­tog­ra­phy.”
 ??  ?? The Le­ica stu­dio con­ducts pho­tog­ra­phy ses­sions in­clud­ing large sub­jects like au­to­mo­tive pho­tog­ra­phy.
The Le­ica stu­dio con­ducts pho­tog­ra­phy ses­sions in­clud­ing large sub­jects like au­to­mo­tive pho­tog­ra­phy.

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