Philippine Daily Inquirer

CHEF MASSIMO BOTTURA STARS IN LAT­EST FILM IN PAN­ERAI TRAITS SE­RIES

- By Paul John Caña

Chef Massimo Bottura is best known to gas­tronomes as the brains be­hind the three-Miche­lin­starred restau­rant Os­te­ria Frances­cana in Mo­dena, Italy. Named best in the world by The World’s 50 Best Restau­rants in 2016, the restau­rant of­fers a unique cre­ative ex­pe­ri­ence to its guests, serv­ing cui­sine of the high­est qual­ity with in­gre­di­ents sourced from the “food val­ley” or the cen­tral re­gion of Italy.

Bottura is the sub­ject of the film en­ti­tled In­no­va­tion, which is part of the Pan­erai Traits project, a film se­ries that fea­tures per­son­al­i­ties that em­body the traits of the lux­ury watch brand. The ac­claimed chef’s motto is “tra­di­tion in evo­lu­tion,” which is ex­plored deeply in the film.

“Look at the past in a crit­i­cal way, not nos­tal­gi­cally,” Bottura says in the film, which was shot in var­i­ous lo­ca­tions in Mo­dena, in­clud­ing the Pi­azza Grande, the his­toric Al­binelli mar­ket and his own restau­rant. “To in­no­vate, it is nec­es­sary to take the best of the past and carry it for­ward into the fu­ture.”

In the film, the chef wears the Tut­tonero - Lu­mi­nor 1950 3 Days GMT Au­to­matic Ceram­ica (PAM00438), which Pan­erai says per­fectly ex­presses the brand’s abil­ity to cre­ate mod­els that com­bine the finest watch­mak­ing tra­di­tions, the iconic and dis­tinc­tive Pan­erai de­sign with state-of-the-art ma­te­ri­als and tech­ni­cal so­lu­tions. This ties into the same fea­tures that are found in the cui­sine of Os­te­ria Frances­cana.

Those in­ter­ested to see the col­lab­o­ra­tion between Bottura and Pan­erai in In­no­va­tion can see the film in its en­tirety and ad­di­tional pho­to­graphs on the web­site www.pan­eraitraits.com as well as on the so­cial me­dia chan­nels of the chef and of Pan­erai.

In­no­va­tion is the fourth and fi­nal film Pan­erai Traits se­ries, which puts the spot­light on four dis­tinc­tive and tal­ented per­son­al­i­ties who are lead­ing fig­ures in their re­spec­tive fields and who de­fine the traits of the Pan­erai brand. The other three are free diver Guil­laume Néry, who de­scribe the link with the Sea; Costas Voy­atzis, the founder of www.yatzer.com, who talks about the pu­rity of De­sign; and Amer­i­can pho­tog­ra­pher Ja­son M. Peter­son who takes view­ers through the search for the per­fect light.

 ??  ?? Chef Bottura wears the Tut­tonero - Lu­mi­nor 1950 3 Days GMTAu­to­matic Ceram­ica ref. PAM00438
Chef Bottura wears the Tut­tonero - Lu­mi­nor 1950 3 Days GMTAu­to­matic Ceram­ica ref. PAM00438
 ??  ?? Chef Massimo Bottura
Chef Massimo Bottura

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