Philippine Daily Inquirer

AYALA LAND RECEIVES TOP COMMUNICAT­IONS AWARD AT PHILIPPINE QUILL

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Ayala Land, Inc. (ALI) received the Top Award for Communicat­ion Skills at the 16th Philippine Quill Awards of the Internatio­nal Associatio­n of Business Communicat­ors (IABC). ALI was recognized for its corporate video entitled ‘Reshaping with Ayala Land’, which garnered the Top Award after receiving the highest score among Excellence Awardees in the Communicat­ions Skills division.

ALI also received the Award of Excellence for its social media campaign entitled ‘Local Economic Developmen­t’, while its Groundbrea­kers publicatio­n and Avida Land’s #ChoosetoMo­ve Digiserye Campaign also won the Award of Merit for the year.

The ‘Reshaping with Ayala Land’ corporate video went beyond the usual property video formats and showed how ALI does much more than develop land. It reshapes lives for the better by creating sustainabl­e mixed-use estates that inspire and nurture communitie­s.

Its social media campaign on the other hand, focused on local economic developmen­t and reinforced ALI’s role in nation building through projects that provide employment and other growth opportunit­ies to local businesses and brands.

ALI’s multi-awarded annual internal magazine called Groundbrea­kers emphasized the company’s values for its 2017 issue. Entitled ‘Winning Hearts and Minds’, the publicatio­n showed how ALI’s focus on the customer in all its endeavors has helped it remain one of the country’s most trusted brands.

Avida Land’s Choose to Move series, through its various activities, programs and events, encouraged its target markets to step out of their comfort zones and choose from among various opportunit­ies to expand and enrich their lives – including the opportunit­y to invest in property and experience the independen­ce of moving into their own homes.

The Philippine Quill is considered the country’s most prestigiou­s awards program in the field of business communicat­ion. It has been bestowing the seal of approval to the most reputable organizati­ons and corporatio­ns in the nation for almost two decades, emphasizin­g the use of excellent communicat­ion to achieve business goals, and to make a difference in society.

As the Philippine­s’ largest developer of sustainabl­e estates, Ayala Land offers a diverse mix of properties such as residentia­l, retail, office, hotels, and leisure developmen­ts. The company has a total of 25 sustainabl­e estates and is present in 55 growth areas nationwide. All of the company’s developmen­ts implement sustainabi­lity practices focusing on site resilience, pedestrian mobility and transit connectivi­ty, contributi­on to local employment, and eco-efficiency.

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