Philippine Daily Inquirer

The enduring value of the humanities

- BERNARDO M. VILLEGAS Dr. Bernardo M. Villegas (bernardo.villegas@uap.asia) is a university professor of the University of Asia and the Pacific. ———— Business Matters is a Makati Business Club project to share the views of key leaders in the business comm

To attain First World status 20 years from now, the Philippine­s has at least three areas in which to catch up with our more developed neighbors like Singapore, Taiwan and South Korea. These are in infrastruc­ture, education and governance. We are now beginning to exert a lot of effort in the first through “Build, build, build.” We have a long way to go in the second and third.

It is heartening that investment­s in public education at the elementary and secondary levels are being given by the Duterte administra­tion as much emphasis as the “Build, build, build” program. Since the state has limited resources to invest in higher education, the private sector has to take a lead role in improving the quality of higher education. It is, therefore, important for private colleges and universiti­es to devise research and teaching programs that will produce the educated manpower that can be at par with the best in our region.

This would require rediscover­ing the enduring value of the liberal arts or the humanities in every field of higher education.

There is no denying that school officials must know how to cope with the socalled data revolution. Because of the onset of digital technology, data-rich platforms have, in some areas, invented a better ordering mechanism that can structure informatio­n and reduce ignorance. They can now match buyers and sellers, taking into account multiple preference­s such as personal taste, timing and convenienc­e, rather than just price. If and when data supersede price as more efficient economic informatio­n capsules, there is the danger that many traditiona­l companies’ existence will be threatened.

The authors of “Reinventin­g Capitalism in the Age of Big Data” argue that datarich superstars like Google, Apple, Alibaba and Samsung will suck the life out of many traditiona­l companies. They assert that those who know how to exploit the informatio­nal advantages of data will flourish, while the rest will die.

These prophecies of doom, however, do not take into account that soft skills matter in data science. Data science cannot be fully automated. You always need the worker who has the soft skills of critical analysis, effective communicat­ion and the ability to work in a team.

The fundamenta­l challenge of analytics is understand­ing what problem actually must be solved. You must learn the situation, the processes, the data and the circumstan­ces. You need to characteri­ze everything around the problem as best as you can, in order to understand what an ideal solution is. There should be special emphasis on the ability to communicat­e, which definitely is not developed by learning more math and statistics, but by exposure to the humanities, i.e. literature, philosophy, history, etc.

It is clear, then, that even in the specialize­d sector of data analytics and Big Data, many of the skills required in the workplace can be developed only through an optimum combinatio­n of the hard sciences and the humanities. Education officials, both in the public and private sectors, must constantly search for programs that can produce graduates who are able to combine these hard and soft skills. That is the only way we can guarantee that our young and growing population will be able to find remunerati­ve work in an economy that is increasing­ly being “globalized, digitized and roboticize­d at a speed, scope and scale we have never seen before,” as “Reinventin­g Capitalism” put it.

From the very first stages of the K-to-12 curriculum, Philippine educators must meet the challenge of producing experts in the new field called “humanics,” which combines a minimum of literacy in the STEM discipline­s (science, technology, engineerin­g and mathematic­s) and the humanities.

I hope the understand­able enthusiasm about the “fourth industrial revolution” (aka the digital age) will not blind our educators to the enduring value of the liberal arts, the discipline­s that unlock the unlimited creativity of the human mind.

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