APPLIANCES SHOULD BE AFFORDABLE TO EVERY FAMILY

Celebrating its 51st anniversary, ESLA launched ‘Dare to Compare, Price Match Guarantee’ to highlight appliances sold at ESLA are cheaper compared to prices of other appliance dealers

In this day and age of digital transformation, reaching 51 years by successfully selling appliances and consumer electronics in brick-and-mortar stores is already considered a major achievement.

For homegrown brand ES- LA, the ability to adapt to the changing needs and demands of consumers through half a century of existence is a manifestation that when it comes to appliances and consumer electronic products, consumers still want to go to a physical store to touch and appreciate the products and compare prices.

ESLA, which pioneered appliance installments long before credit card companies and financial companies offered them to Filipino consumers, currently has 105 stores that populate Metro Manila and nearby provinces to as far as Tarlac province in the North and Quezon province in the South.

These ESLA stores strategically located in city and town centers enjoy a lot of foot traffic mostly from consumers who really intend to buy, according to ESLA president and CEO Jimmy Lim.

Part of the appeal of ESLA to Filipino consumers, apart from installment offerings, is the affordable price tags of the products they sell, which are lower than those sold by appliance dealers located in malls and online shops, Lim added.

To highlight how cheaper appliances sold at ESLA are compared to prices of other stores, the company launched a campaign “Dare to Compare, Price Match Guarantee,” which encourages consumers to compare prices from an ESLA store to big appliance shops inside malls.

“Through ‘Dare to Compare, Price Match Guarantee,’ we tell all our customers to compare our prices first