FERRAGAMO PRESENTS 1ST SUSTAINABLE SHOE
Salvatore Ferragamo presents Rainbow Future, its first shoe inspired by the principles of sustainability.
The model evolved from the legendary Rainbow sandal—one of the symbols of Salvatore Ferragamo, made in suede in 1938 for actress Judy Garland—and celebrates the bond between the tradition of Made in Italy and the brand’s commitment to sustainable development.
Presented in a limited edition of 100 pairs in the prestigious Ferragamo’s Creations collection, Rainbow Future is a hand-finished platform in veritable wood, crafted in organic crocheted cotton (certified in accordance with the strict environmental and social Global Organic Textile Standard criteria), with lining in leather finished with no carbon dioxide emission or water consumption (Layertech technology).
Water glue, non-galvanized brass and sewing thread in 100percent recycled material complete Rainbow Future, wrapped in 100-percent biodegradable cotton bags and 100-percent recyclable FSC cardboard shoeboxes.
Besides this special packaging, each pair will be accompanied by a limited-edition certificate, describing its history and special characteristics.
The exclusive Ferragamo’s Creations line draws from the extraordinary shoe archive in Florence’s Palazzo Spini Feroni, at the Museo Salvatore Ferragamo, to reintroduce in limited edition some of the brand’s most famous historical models.
The Ferragamo’s Creations models are entirely handmade using the original constructions, leathers and shapes, and bear the brand’s historical label, designed in 1930 by futurist painter Lucio Venna. Rainbow Future aims to obtain ISO 14067 certification, which will make it possible to calculate the emissions from its production and compensate them through reforestation programs, making it a “carbon neutral” shoe. Salvatore Ferragamo will be supported by Treedom, a Florence firm specializing in agro-forestry projects and CO2 compensation. Treedom will plant 100 orange trees in the countryside on the outskirts of Catania (Sicily), within the sustainable production of high quality products through environment-friendly processes.
Salvatore Ferragamo is exclusively distributed by Stores Specialists Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, Rustan’s Makati, Newport Mall and Solaire Resort & Casino.
Visit ssilife.com.ph or follow @ssilifeph on Instagram.