#WATCHHUNGERSTOP WITH THIS T-SHIRT
In anticipation of World Food Day on Oct. 16, Michael Kors unveiled a host of exciting initiatives to support Watch Hunger Stop, the brand’s annual campaign to fight global hunger.
The brand’s partner in the effort is the United Nations World Food Programme ( WFP), and all funds raised support WFP’s school meals program.
Last year, WFP provided school meals to more than 18 million children in 60 countries, providing them with vital nutrition that helped them fulfill their potential.
In celebration of the campaign’s fifth anniversary, Michael Kors has partnered with Eli Sudbrack, a multimedia artist living and working between São Paulo and New York, for the 2018 Watch Hunger Stop campaign.
In his signature colorful style, Sudbrack created the design for this year’s limitededition T-shirt.
The T-shirt design honors the UN goal of achieving zero hunger in the world by 2030. For every T-shirt sold, Michael Kors will donate 100 meals to children in need through the WFP, Even better, Michael Kors will donate 100 additional meals to WFP if customers “wear it and share it” by snapping a “selfless” selfie and posting it online with the hashtag #watchhungerstop.
Michael Kors also continues its partnership with actress Kate Hudson, longtime supporter of Watch Hunger Stop and WFP. Actress-singer Hailee Ste- infeld, who appeared in the 2017 Michael Kors The Walk campaign, will also lend her influence to the cause for the first time this year.
Special-edition watches have been a part of the Watch Hunger Stop effort since its inception, with 100 meals donated to WFP for each watch sold.
This year, the iconic Runway watch features a gold-tone case in a slimmer profile with a detailed map of the world on a turquoise-colored dial. The unisex style is sold exclusively this fall in select Michael Kors stores worldwide and online at michaelkors.com.
The Watch Hunger Stop Tshirts will be sold in the Philippines for P2,250 each and is available in the following Michael Kors stores: Power Plant Mall, Shangri-La Plaza, Greenbelt 5, Rustan’s Makati, and Central Square in Bonifacio High Street Central.
Visit www.wfp.org, www.facebook.com/worldfoodprogramme; follow @WFPon Twitter.