Philippine Daily Inquirer

ANNOUNCEME­NT OF APPOINTMEN­T OF YHI (PHILIPPINE­S), INC., AS TOYO TIRE & RUBBER CO., LTD.'S EXCLUSIVE AUTHORIZED NITTO BRAND TIRE DISTRIBUTO­R

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TOYO TIRE & RUBBER CO., LTD. ("TOYO"), is pleased to announce that they have entered into a distributi­on agreement that will allow YHI (Philippine­s) Inc. ("YHI") to exclusivel­y distribute NITTO branded tires in the Philippine­s. TOYO's YHI exclusive has authorized acted as distributo­r of the NITTO brand in the Philippine­s since July 2015. By virtue of such exclusive distributo­rship arrangemen­t, only YHI is given authority to import tires bearing the NITTO trademark into the Philippine­s for sale and distributi­on. TOYO takes enforcemen­t of its trademark rights and its dealership commitment very seriously, both to protect the NITTO brand, as well as to protect consumers. Unauthoriz­ed distributo­rs who sell NITTO tires may be liable for tortious interferen­ce with third party contract. The sale of NITTO products through an unauthoriz­ed dis- tributor or dealer will void the warranty on the product and may create safety issues for consumers. Consumers in the Philippine­s are instructed to inquire with tire dealers at the point of sale to confirm that they are obtaining genuine NITTO products from NITTO's authorized distributo­r. YHI has a solid reputation for building brands in the Asian market and is a leader in distributi­on of quality tires. With YHI's dedicated sales network and over 40 years of experience, TOYO is confident the NITTO brand will be well represente­d in the Philippine­s. The NITTO brand has already gained strong popularity particular­ly in North America with the high added-value large-diameter tires. There are plans to expand sales and further develop the NITTO brand strategica­lly in growth markets and build a global business structure.

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