Philippine Daily Inquirer

ASSURES FILIPINOS AFFORDABLE, WORLD-CLASS MEDICINES

Filipinos are given access to world-class medicines at affordable prices through partnershi­ps with world-class pharmaceut­ical companies.

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In many developing countries, major causes of mortality and morbidity are still attributab­le to lack of access to essential medicines due to their unaffordab­le prices. This is true despite the fact that most of these illnesses can be treated effectivel­y through essential medicines if only they are made accessible. As a brand proud of its Philippine heritage, it is the core mission of RHEA Generics to aid in addressing this issue by providing access to affordable essential drugs to Filipinos. cost Generics Amid of goods the remains ongoing and services, true rise to in RHEA this the mission with a steadfast commitment to continuous­ly provide Filipinos with accessible, high-quality medicines. It is the goal of the company to dispel the notion that effective products can only be attained at expensive prices. Providing generic medicines ensures access to affordable essential medicines, and RHEA Generics has long understood this even before the Philippine­s passed its Generics Act of 1988. RHEA Generics assures Filipinos that it provides the same active ingredient­s and works the same way as their brand-name counterpar­ts because the medicines are produced by worldclass innovator companies in the pharmaceut­ical industry. “Our message is ’Iba ang RHEA Generics.’ We can assure Filipinos that RHEA Generics has the same world-class quality, efficacy and safety of the original brands” said Mr. Neogin Evangelist­a, President of Philusa Corporatio­n, parent company of RHEA Generics.

Partnering globally, acting locally

RHEA Generics started its partnershi­p with Pfizer in 2014 and later on expanded its partnershi­p with Sanofi, GSK, Otsuka, Merck and partnering in improve the “We recently, pharmaceut­ical access with are with the Fresenius committed to global industry world-class Kabi. leaders to in quality consumers said Evangelist­a. medicines at affordable to Filipino prices,” partnershi­ps, Through RHEA these Generics strong provides Filipinos more power to choose the medicines they need without having to sacrifice its quality. These partnershi­ps then enable RHEA Generics to be one of the top generic brands in the market, with its wide portfolio of world-class quality medicines that are exclusivel­y available in all Mercury Drug stores. It is the commitment of this Filipino heritage brand to make Filipinos’ lives easier and better by enabling more Filipinos to afford treatment leading diseases causes in the for Philippine­s of some illnesses of such and the as and high heart cholestero­l, disease. Its diabetes, portfolio also includes an array of medicines for various infections such as respirator­y infection, urinary tract infection, as well as skin, ear, and dental infections, acute and chronic pain, bipolar disorder and chronic kidney disease. It is, now more than ever, more pressing that Filipinos are given the opportunit­y to save on their medicine expenses given the rising cost of basic goods. This is why RHEA Generics is committed to support the government’s Universal Healthcare Program through access to affordable treatment of common illnesses.

A homegrown heritage brand

RHEA Generics has been serving Filipinos for more than 40 years, and it is one of the pioneers in the generics industry with more than 40 years of experience in producing high quality and affordable healthcare products. RHEA Generics is the health and wellness arm of Philusa Corp., a leading 100 percent Filipino-owned company engaged in the marketing and distributi­on of personal care, baby care and health and wellness products. It is committed mission of continuous­ly quality with pharmaceut­icals. Every innovator products of “Touching to developing Filipino” and pursue and partnering the global high- Lives its by been for generation­s products This four part homegrown at of decades, one the have Filipino point and brand used in family many their has its lives. who Manzanilla remedy, have There as used well as are RHEA as a grandparen­ts parents traditiona­l Aceite who de have Hydrogen Povidone children’s resorted wounds. Iodine Peroxide to to and clean RHEA RHEA up muscle with Anyone RHEA pain is who probably Superscent experience­d familiar Oil, which new is also look has hard and been to miss lavender recently its over-the- scent. given It a counter Ascorbic vitamins Acid, RHEA such as Calcium RHEA Lactate, RHEA Vitamin RHEA Ferrous B Complex Sulfate, in their affordable distinct prices. amber bottles and evolved This through homegrown decades, brand and has it continues many Filipino to touch families. the lives Iba of talaga ang RHEA Generics!

Our main mission is to make medicine affordable to more Filipino patients. At the same time, they are assured of the high quality of the products Neogin Evangelist­a Philusa Corporatio­n President

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