AUDI GARNERS AWARDS THIS 2018
Audi brings home a string of awards in the third half of the year, a testimony to the brand’s success.
Best of the Best award in Spain: Audi e-tron is SUV of the year
Publishing group Spainmedia singled out the fully electric powered Audi e-tron as best SUV of the year. Apart from the efficient drive technology, the premium character and the quality of the full-size SUVwere particularly compelling.
Spainmedia publishes the Spanish edition of the renowned luxury magazine “Robb Report” and presents its “Best of the Best” awards for products and services in twelve categories. These include watches, wines and cosmetics as well as the two automobile categories SUVs and new products.
The field of entrants includ- ed more than 50 car models.
Best of Show: Audi 100 Coupé S in China’s Great Wall classic rally
This year’s participants clocked up more than 500 kilometers in the “Great Wall” classic rally in China, organized by German magazine Auto Bild.
Three automobiles lined up on the starting grid for Audi China: an Auto Union 1000SP, an Audi 200 and an Audi 100 Coupé S.
The coupé took the “Best of Show” award in the Yanqi Island Concours d’Elegance.
Audi R8: award from CNET in the United States
The CNET consumer portal awarded the Audi R8 V10 RWS Coupé the “Editor’s Choice Award” in the “Roadshow” category.
The 540-hp high-performance sports car scored 9.1 out of a possible 10 points. The car also came away with 9.5 points in the two individual rankings of performance and media.
According to the jury’s verdict, the rear-wheel drive takes the excellent R8 driving experience to a new level, and turns the Audi R8 V10 RWS Coupé into an exclusive option.
CNET tests and assesses high-quality products and uses its Editor’s Choice Award to single out the best product in a total of 20 different categories.
Gold and Silver: “Q8 Unleashed” at the Cannes Corporate Media & TV Awards
The Golden Dolphin for the best webisode of the year went to Audi. That was the jury’s verdict at the Cannes Corporate Media & TV Awards.
The five-part mini-series entitled “Q8 Unleashed” about a young couple from California came to life as part of the advance communications campaign for the world premiere of the Audi Q8.
Produced in collaboration with Kropac Media GmbH, the series provided the first glimpse of the new SUV.
In the Best Integrated Com- munication category, the Q8 Unleashed campaign was awarded Silver. Besides internal channels, the series was also shown on YouTube and Amazon Prime Video.
Audi obtains top results in digital services: victories with Forrester study and Auto Bild
Vorsprung in the digital world: A study by IT research company Forrester Research in Cambridge, Massachusetts (United States) singled out Audi as the Strongest Performer in European Automotive Websites.
Audi’s digital offerings stood out in particular for its user experience and superb functionality. Users receive tailored offerings and, in turn, excellent content support for their decision.
Top spot also went to the Audi vehicle configurator with a test organized by Auto Bild in August. The large amount of information provided was especially compelling. The magazine also praised the “impeccable presence on the net.”
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