MadameTussauds Hong Kong unveils Pia Wurtzbach as the first-ever Filipino wax figure

The iconic attraction partners with Cathay Pacific and Klook for the reveal at the #PiaMadeIconic Travel Festival

Witness history in the making as Madame Tussauds Hong Kong unveils its first-ever Filipino wax figure, none other than Miss Universe 2015 Pia Wurtzbach! The wax figure will be dressed in a replica of the iconic Swarovski-embellished royal blue ball gown by Michael Cinco, which the beauty queen wore when she passed on the crown in 2016, and is captured in the Miss Universe crowning moment so fans and visitors of Madame Tussauds Hong Kong can experience what it’s like to be crowned by Pia herself. ed. this “When I is couldn’t something I found believe only out, it! happens I was In my so to excit- head, big stars,” says Pia. “Now, thinking that I’m going to be one of them, I’m very honored. I’m very grateful. We’re being recognized worldwide, and people will know more about Filipinos. It’s great to be able to be a wax figure and represent the Philippines at Madame Tussauds Hong Kong.” The Manila reveal of the wax figure is the first of its kind, as not all Madame Tussauds wax figures are flown to their home country. After Pia’s wax figure is displayed, it will be brought to its permanent home where it will join some of the world’s biggest icons at Madame Tussauds Hong Kong, including Brad Pitt, Angelina Jolie, Michelle Yeoh, Bruce Lee, Jackie Chan, and Siwon Choi.

“Our Filipino guests have always been very important to us and we’ve always believed we should have a Filipino wax figure, so we’re very pleased to have Ms. Pia Wurtzbach mark this milestone with us,” says Madame Tussauds Hong Kong General Manager Jenny You. “We conducted a survey to know who the public looks up to, and Pia really stood out. As a beauty queen, model, actress, TV personality, and humanitarian, Pia Wurtzbach is an icon beloved all over the world.”

“We look forward to seeing the impact the first Filipino wax figure will have. We hope this gives Filipinos something to celebrate and that it brings your country closer together,” she continues. “We’re very glad we can share Filipino excellence once more on a global platform.”

mark also ipino Beyond a community of way Filipino to being both excellence, in draw yet Hong another the Kong Fil- it’s closer cultural together experience and that enrich tourists the in Madame Hong Kong Tussauds can enjoy, Hong making Kong’s partners Cathay Pacific and Klook a perfect fit for the monumental occasion. Madame Tussauds Hong Kong, Klook, and Cathay Pacific team up for the #PiaMadeIconic Travel Festival from March 29 to 31 at the SM Mega Fashion Hall, where Pia Wurtzbach’s wax figure will be unveiled on the first day, and fans can meet and take a selfie with Pia and her wax figure.

The travel festival bundles Cathay Kong together Pacific with tickets a Madame to Hong Tussauds Hong Kong pass, redeemable via the Klook app. These bundled tickets are in limited supply, so be sure to be an early bird at the travel festival! Cathay Pacific and Klook ambassadors the event as well. will be supporting

“For over 70 years, Cathay Pacific has been committed to making sure Filipinos can enjoy traveling in the best way possible,” says Cathay Pacific Philippines Country Manager Rob Bradshaw. “Hong Kong has always been a very important destination for us as this is what we consider to be the airline’s home, and being able to bring Hong Kong and the Philippines even closer together means a lot to us. Cathay Pacific, Klook, and Madame Tussauds Hong Kong are working together for the first time to enrich the Hong Kong experience for first-time and frequent flyers, and we’re very excited about being able to take Filipinos see Pia’s wax figure at Madame Tussauds Hong Kong.”

“From Pia’s winning moment to her now becoming the first Filipino wax figure in Madame Tussauds Hong Kong, it’s been one whole continuous celebration. We know that Filipino tourists and Filipinos based in Hong Kong will want to revel in the moment of seeing an iconic figure like Pia at a famous attraction. We’re glad to have the chance to partner with Madame Tussauds in sharing this story as well as making this iconic moment more accessible to our fellow Filipinos.”, adds Michelle Cruz, Klook Philippines’ Market Lead.

Don’t miss this historic moment! Drop by the SM Mega Fashion Hall to get a first look at the first-ever Filipino wax figure at the #PiaMadeIconic Travel Festival and plan a truly unforgettable trip to Hong Kong!

When I found out, I was so excited. I couldn’t believe it! In my head, this is something only happens to big stars. Now, thinking that I’m going to be one of them, I’m very honored. I’m very grateful. We’re being recognized worldwide, and people will know more about Filipinos. It’s great to be able to be a wax figure and represent the Philippines at Madame Tussauds Hong Kong Pia Wurtzbach Miss Universe 2015