LOEWE OPENS FIRST STAND-ALONE STORE IN PH
Located in one of the most prestigious malls in Manila, Shangri-La Plaza, the new Loewe stand-alone store spans 68 square meters and showcases the brand’s commitment to art and design.
The store follows the Casa Loewe concept developed by creative director Jonathan Anderson, first introduced in Omotesando and taken to its full expression with the premiere of Casa Loewe Madrid. The boutique features stucco walls and polished Campaspero limestone flooring, giving off a chic, modern vibe, which pays homage to the brand’s European heritage.
The emerald green canopy of translucent green stone conjures an image of modern Spain, and the entrance references Loewe Madrid, which was designed by famed architect Javier Carvajal in 1959.
Loewe has carefully selected pieces of modern and traditional art to accentuate the space, including a tapestry by master weaver and knitter John Allen, who has collaborated with Loewe on multiple occasions, including the Spring-Summer 2015 accessories collection.
Lending a modern edge to Loewe Shangri-La Plaza are the original stools and chairs designed for the Fall-Winter 2018 fashion show in Paris, an Akari E Light Sculpture by JapaneseAmerican artist Isamu Noguchi, and specially designed, handmade geometric rugs and heirloom cider presses obtained across Spain, Portugal and the South of France. These are the finishing touches that typify the Casa Loewe experience and its harmony of modern and antique. A curated selection of leather goods, accessories and eyewear will be showcased in the store.