Eastern Communications wins Stevie Awards

Eastern Communications, one of the country’s premier telecommunications companies, was named the winner of Gold and Bronze Stevie Awards in the recent sixth annual Asia-Pacific Stevie Awards.

With more than 900 nominations from organizations across Asia-Pacific, Eastern Communications’ Link VIP Club Program bagged the Gold Stevie Award for Award for Innovation in Customer Service Management, Planning and Practice (Telecommunications Industries) category. Meanwhile, Eastern Communications’ “Our Strong Connection” rebranding campaign got the Bronze Stevie Award for Brand Renovation/Rebranding category.

The Eastern Link VIP Club was created to further differentiate Eastern’s “high touch” service and to strengthen relationships with their customers.

Meanwhile, the Our Strong Connection campaign was focused on relaunching the Eastern Communications brand.

The campaign’s clarion call is to bring back the human connection in the business of communications technology. This internal communications initiative was aimed at defining the company’s unique brand as being “high-tech,” as they provide innovative services that are at par with other telecommunication companies and “high touch” with their personalized customer service.

The rebranding campaign also included a new mission, vision and values, a redesign of the company logo and employee activities that further promoted a culture of connectedness in the company.