SHARK WEEK STARTS JULY 29

This July, Discovery Channel celebrates Shark Week with stories and innovative research technology that reveal compelling insights on some of the most unique shark species.

Along with Shark Week, Discovery Networks Asia-Pacific is rolling out the #WorldIsOurs campaign, which champions conservation and preservation by celebrating the beauty of life in all forms.

Discovery hopes to drive the message of sustainable living across Asia, and how everyone can make a difference in their own way.

This year’s Shark Week celebrates 31 years of all things sharks—great whites feasting on seals, secret hunting grounds, tiger sharks gatherings, the creation of a shark suit, the story of the Megalodon—with bigger and more adrenaline-pumping shark adventures. It runs from July 29 to Aug. 4 and airs at 8:10 p.m. on Discovery Channel.