The story of PHILUSA, the story of every Filipino family
PHILUSA CORPORATION RECOGNIZED AS ONE OF ASIA’S BEST PERFORMING COMPANIES AT THE ACES AWARDS 2019
The story of a 100% Filipino-owned company is the story of the Filipino family. For generations, families trust brands that offer solutions responding to their needs. Filipinos remain loyal to brands that their families have trusted for generations.
Trust is a generational value that spans across the stories of the Filipino family. This interesting story of the Filipino family is also the story of PHILUSA Corporation, a trusted market leader of fast-moving consumer goods (FMCG) and pharmaceutical products in the Philippines.
For 62 years, PHILUSA has become one of the most trusted brands of Filipino families for world-class quality yet affordable personal, baby, home, and healthcare products for generations. The company has established a reputation for affordable and personalized health care products.
One example of which is PHILUSA’S RHEA Generics. For 40 years, RHEA Generics has become the source of trusted high quality and affordable topical products, vitamins and generic medicines for generations of Filipinos. PHILUSA has also achieved market leadership with some of its key brands in their respective categories such as Cleene Cotton, MEDIPLAST, Albatross and Apollo Petroleum Jelly.
The vision of PHILUSA President and General Manager Neogin Evangelista is to transform the company from “good to great” through changing its mindset and striving for success. “We inculcated a mindset of hunger and competitiveness, strengthened the culture, built competencies, improved the system and processes, promoted stronger cross-functional collaboration, and developed the business through partnerships and stronger relationships with suppliers and other business partners,” Evangelista said.
The story of PHILUSA, being a testament of the Filipino family, was recognized by the MORS Group as one of Asia’s Best Performing Companies at the recently held 2019 Asia Corporate Excellence and Sustainability Awards (ACES) in Bangkok, Thailand.
MORS Group Chief Executive Officer Shanggari Balakrishnan said that Evangelista’s visionary leadership and compelling vision brought PHILUSA to where it is today. “He has successfully led his team towards this vision, earning, in turn, financial validation for the course he set the company on. Best of all, his leadership has resulted in more affordable, accessible medicine for his countrymen” he said.
PHILUSA Corporation sees this accolade as an opportunity to further expand its horizons as it reaches more families beyond the Philippines. The story of PHILUSA has just begun.