ON-DEMAND HAYU STREAMING SERVICE LAUNCHED IN PH

Hayu, the all-reality, on-demand subscription video-ondemand service from Nbcuniversal International, has launched in the Philippines. The service is available direct-toconsumer on mobile, tablet and web via hayu.com.

Targeting the broad base of fans of the reality genre, Hayu combines a unique user experience with the best in over-thetop technology. The streaming service includes over 7,000 episodes of reality content from 250+ shows, the majority of which debut on the service the same day as they premiere in the United States.

Beyond being source for top reality content, the personalized service allows users to download their favorite reality shows to view on the go, without access to the internet. This means subscribers can watch episodes anywhere, from their daily commutes to the gym or the beach.

“We are thrilled Hayu and its world-class reality TV content to the community of fans in The Philippines, said Hendrik Mcdermott, senior vice president, branded on-demand, Nbcuniversal International. “We know how popular this genre is among Filipinos. Hayu is a great success in 11 other countries and we knew that the Philippines needed to be the next step in our global expansion.”

A monthly, no-contract fee providing access to full content is priced at P149 per month. All Hayu customers will also receive a full one-month free trial upon signing up.

Nbcuniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news, and information to a global audience. Nbcuniversal is a subsidiary of Comcast Corp.