Philippine Daily Inquirer



Megaworld Lifestyle Malls kicks off this joyous season with a festive, purpose-driven celebratio­n. On Monday, more than a hundred kids dressed in Santa-inspired costumes led the first official Christmas launch in the country at the Uptown Bonifacio Mall in Taguig City.

Donning the classic red and green colors of Christmas paired with iconic Santa hats, the group regaled mall patrons with a surprise dance performanc­e to tune of classic and popular Christmas songs to officially mark the start of the one of the longest holiday celebratio­ns in the Philippine­s .T he kids are among the beneficiar­ies of the social welfare program ,B antay Bata Foundation.

“Christmas is all about the kids and we want them to believe in the season’s magic and put smile in their faces,” Graham Coates, first vice president and head of Megaworld Lifestyle Malls, said in a statement.

“Our goal is to inspire Filipinos this season of sharing by going beyond the usual display of splendor and focusing on the true meaning of Christmas, which is sharing happiness .T his can mean spending time and creating moments with their loved ones and friends, sharing their blessings to the underprivi­leged and giving time to do their part in protecting the environmen­t,” Coates explained.

Of course, no yuletide celebratio­n in the country’s malls is complete without the ceremonial tree lighting. Following the surprise dance number, Megaworld Lifestyle Malls lit up its striking 40-foot Christmas tree, led by Megaworld chief operating officer Lourdes T. Gutierrez-alfonso, Megaworld Foundation president Francis Canuto, and Coates.

This stunning display of nostalgic Christmas elements and classic colors combined with an assortment of flowers, fuschia balls, pine cones, winter berries, wildflower­s and warm LED lights was more than enough to spread an early holiday cheer.

The Christmas launch event dedicated to young children also featured musical performanc­es by The Voice Kids singing champions Edray Teodoro, Lyca Gairanod and Elha Nympha, who serenaded the audience with their renditions of classic Christmas songs.

Megaworld Foundation meanwhile spearheade­d the ceremonial turnover of gifts to representa­tives of Bantay Bata Foundation, one of the organizati­ons it continuall­y supports.

Uptown Bonifacio, for its part, is encouragin­g mall patrons to share their time in protecting and preserving the environmen­t this Holiday season for the benefit of young children and future generation­s through its Uptown X Earth program.

Uptown X Earth gathers brands, non-government organizati­ons and Uptown Bonifacio’s retail partners in a concerted effort towards promoting sustainabi­lity and reducing the mall’s carbon footprint through their own sustainabl­e efforts. Participat­ing brands in Uptown X Earth include Uniqlo, H&M ,R eef, Adidas , C ibo , U rbanize, Mcdonald’s ,R ustan’s Supermarke­t ,N ational Bookstore, Coffee Bean and Tea Leaf ,S tarbucks and Hope in a Bottle.

Uptown Bonifacio is likewise hosting global brands and pop-up stores offering sustainabl­e gift items and products including Roots Commune, Pottery Barn, Pottery Barn Kids ,W est Elm ,A vel X Alden and Klaypel.

Families will surely find more opportunit­ies to share the gift of time and create new memories with their children with the mall’s splendid lineup of events including Santa meet-and-greet opportunit­ies, musical and dance performanc­es from chorale groups, bands and artists, and more . T he mall is also holding a pre-holiday sale, where shoppers can enjoy discounts of up to 70 percent and other great deals from participat­ing stores from Nov .1 5to 17.

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