Philippine Daily Inquirer
FORD PH OPENS NEW DEALERSHIP FACILITY IN MARIKINA
Ford Philippines is expanding its retail footprint with the launch of a new dealership facility in Marikina operated by a new dealer group.
“The addition of a new Ford dealership in our growing network in the country, testifies to the growing preference for the Ford brand in the country as we continue to widen our reach to customers in the eastern part of Manila. This is another major milestone that we share with our new dealer partner MOS Auto solutions, Inc., and we look forward to serving our customers in this area with this newest dealership facility,” shares PK Umashankar, managing director, Ford Philippines.
“Ford is a world-renowned automotive brand and we are thankful for this collaboration with Ford Philippines for allowing us to expand our automotive business and build a Ford dealership facility. Marikina is one of the most industrialized and business-savvy cities in the country with a thriving economy, and we’re very optimistic conducting our business in this side of Metro Manila,” says MOS Auto solutions, Inc. chairman Ramon Manzana.
Ford Marikina is Ford’s 49th dealership facility in the Philippines, and is one of the biggest dealerships of the automotive company in the country, operating on a total floor area of 11,000 square meters with an 8-car showroom display, 26 service bays including Express Service and Body & Paint, and 2 interactive bays.
Ford Marikina is one of the first dealership facilities in the country to follow the new global dealership branding guidelines of Ford, showcasing a more globally-aligned exterior and interior look and feel, called Ford Signature, to offer customers a better dealership environment and experience. For the exteriors, Ford Marikina is retaining the current global brand identity for consistency, as seen in the dealership facility’s brand wall, entrance tower, and Ford signage.
For its interiors, Ford Marikina is providing customers with a more engaging, interactive, and inclusive environment. A welcome pod greets all customers coming into the dealership, while the improved vehicle display space allows for optimal vehicle presentation. Purchase rooms are designed to encourage a smooth interaction between customers and the sales staff.
A community and social area provide an engaging multifunctional space for social and community events.
The refreshed interiors also include a customer lounge that allows customers to connect online, charge their gadgets, or work remotely, as well as an enhanced celebration bay and service reception area.
The new dealership facility will also soon be enabled by new technological features that will help facilitate a faster and more customer-focused sales and after-sales delivery. It will also aim to connect the customer’s online purchasing journey with the on-ground, instore environment – paving the way for a more connected, seamless, and best-in-class automotive retail experience.
“The new Ford Marikina dealership is an embodiment of our commitment to enhance the Ford ownership experience with its new features, new look and feel, and new innovations that will change the way we interact with our customers,” adds Umashankar.
Ford Marikina is located at Lot 2 Sumulong Highway, Barangay Sto. Nino, Marikina City, and can be contacted at 8256-6694. It is operated by MOS Autosolutions, Inc., headed by its chairman Ramon Manzana, president Jedrik Manzana, and general manager Carlos “Dong” Aberin.