Philippine Daily Inquirer
7.5% SALES GROWTH FROM AUG TO SEPT 2019 LIFTS AUTO INDUSTRY’S HOPES
TOP NAMEPLATES PER BRAND
as saying that the industry target of 410,000 units by year-end is “a highly achievable target.” By industry he meant not only CAMPI and TMA, but also the Association of Vehicle Importers and Distributors (AVID).
If the year-to-date sales report of AVID, which has yet to be released, also shows an uptick, Gutierrez’s forecast could come true.
Ma. Fe Perez-agudo, president of AVID and concurrently president/ceo of Hyundai Asia Resources, Inc. (HARI) indicated in a press release from HARI, that she expects stronger sales in the fourth quarter with lower inflation, influx of remittances, and increased government spending for infrastructure.
“This year has been characterized by highs and lows as the automotive industry continues to recover. Beyond external factors, we believe that sales will only improve in the coming months,” she added.
HALF OF THE TOP 10 INCREASED MARKET SHARE (see graph)
The industry’s cautious optimism seems to be confirmed by the fact that this time around, the number of brands in the Top Ten that sold more vehicles YTD rose to five (Toyota, Nissan, Suzuki, Kia, Foton) from the previous three (Nissan, Suzuki, Foton).
No. 1-ranked Toyota increased its market share from 39.4 percent (109,402 units sold), to 40.2 sold).
Third-ranked Nissan’s market share jumped to 11.6 percent (32,980 units sold), from 8.8 percent (24,507 units sold).
Fifth-ranking Suzuki’s market share went up to 6.1 percent (17,442 units sold), from 5.3 percent (14,650 units sold).
So far, Nissan and Suzuki have consistently remained the Top Ten’s poster brands with their upward leaping sales figures.
The sales of ninth placer Kia (Adventure Cycle PH, Inc.) grew to 3,719 units YTD 2019, from 1,909 in the same period last year, thus increasing its market share from 0.7 percent to 1.3 percent.
Tenth-ranked Foton sold 3,341 units YTD 2019, compared to 3,217 last year, but its market share among the Top Ten remains at 1.2 percent.
5 BRANDS LOST MARKET SHARE
The brands that saw their market share decline begins with second-ranked Mitsubishi Motors from 18.2 percent (50,588 units sold) in the 2018 YTD, to 16.2 percent (46,007) YTD 2019.
Fourth-ranked Hyundai’s market share slid to 8.7 percent (24,672 units sold), from 9.3 percent (25,781 units sold).
Sixth placer Ford, which held 6.5 percent (18,116 units sold) market share in YTD 2018, went down to 5.8 percent (16,380 units sold) in the same period this year.