GAC VIA LEGADO MOTORS

GAC Motor is not exactly a newcomer, having quietly entered the Philippine market in November 2018 with Legado Motors, Inc. (LMI) as its exclusive distributor. Although LMI hosted a lavish launching event for GAC attended by no less than President Duterte, it did not immediately follow through with promos and ads to market the initial GAC offerings.

More recently, however, LMI began marketing GAC SUVS more aggressively with full-color ads in major newspapers. Last week, LMI advertised the GAC GS3 compact SUV as its latest and third offering with a SRP of P888,000.