Philippine Daily Inquirer

September 9 - Toyota Altis


With the onset of electric vehicles (EV) still far from the Philippine automotive industry’s horizon, Toyota Motor Philippine­s (TMP) took a smart gamble and was first to introduce hybrid technology in 2009. A decade later, and with better and newer tech, Toyota closes the gap between full EV and internal combustion engines (ICE) with the introducti­on of a hybrid variant for its Altis nameplate with a very competitiv­e price tag. With over 2 million pesos for the Prius, pricing was a hindrance for most buyers. Toyota’s strategy is to educate car buyers by introducin­g its newest hybrid including the 1.8-liter Corolla Altis HEV. Priced at P1,580,000, it offers a more affordable alternativ­e for car buyers wanting to try hybrid technology cars. The new Corolla is the first in TMP’S product lineup to feature three of Toyota’s latest technologi­es in one variant: Toyota New Global Architectu­re, Toyota Safety Sense, and hybrid technology.

Other ICE variants of the Corolla Altis starts from P999,000 for the entry-level 1.6E MT manual transmissi­on variant, and its top line ICE variant is pegged at P1,185,000 for the 1.8V CVT.

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