MINISO LAUNCHES MARVEL COLLECTION
Miniso recently launched its Marvel x Miniso collection at its flagship store at SM Mall of Asia.
Miniso International global cofounder and chief executive officer Ye Guofu led the launch together with Miniso International vice president for operations Vincent Huang and Miniso Philippines president Michael Hong. Celebrity guest and Miniso’s brand ambassador Julie Anne San Jose also graced the ceremony.
According to Guofu, Marvel is the world’s top intellectual property, with a wide range of influence and appeal. Miniso cooperates with Marvel because, he believes, good products should serve the masses.
“Miniso will continue to follow the principle of high quality and affordable price, and bring the authentic peripheral products with first-class quality and affordable price to all Miniso and Marvel fans,” Guofu said.
Hong also mentioned that there are three major factors that encouraged Marvel to work with Miniso: the retail terminal covering the whole area of the Philippines, the principle of high quality and affordable price, and the high standard of design and quality control.
Miniso’s Marvel collection ranges from creative home necessities, plush toys, key chains and pillows to stationery gifts and other seasonal items.
Marvel X Miniso collection is now available at Miniso SM Mall of Asia. Selected Marvel products will also soon to be available in selected Miniso stores in most SM Supermalls.